Blog Detail
CatalystBlogger
http://www.catalystblogger.blogspot.com
Crazed clients, marketing topics, and the thoughts and experiences of a 20-something web copywriter.
Recent Posts
"Nice" is a Double-Edged Sword
I've been thinking a lot lately about being nice--and how niceness affects my business. Is being "nice" good for your business, or does it hurt you? And are women entrepreneurs and businesspeople under more pressure to be nice than men? A disclaime...
Business Terms: Are They Ever Personal?
Just recently I got an email from a client that I hadn't heard from in a while. I'd done some bulk work with them a while back, where I'd provided ten or twelve articles a month for two or three months. The work trickled out and the client and I pa...
Clients to Target in a Bad Economy--And How to Appeal to Them.
It's all over the news--the economy is going from bad to worse. Stocks are plunging, the government is considering massive bailouts to financial institutions, and it's increasingly difficult to get a loan to start a new business, go to school or buy...
The Ghost in the Portfolio
I recently had a question from Diana over at Indigo Inkwell about how to use ghostwriting projects in your resume. Peter Bowerman wrote recently about how he doesn't generally ask permission to use client pieces in his portfolio, and I think this is...
My Message to $5 Article Writers
I went over to Web Writing Info the other day and saw an interesting post--It's Okay to Start Low, where Courtney admits she started as a $5-an-article writer. I got my start article writing, too. I liked it because it wasn't salesy and I really ...
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