Blog Detail
Cause-Related Marketing
http://causerelatedmarketing.blogspot.com
Dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.
- Added on: Nov 25th, 2006
- Country: United States
- Language: English
Recent Posts
Co-Branding and Cause Marketing
Five or six years ago the term 'co-branding' was one of those hot marketing buzzwords. Nowadays co-branding is so commonplace as to be mundane. The point of co-branding is for brands to combine such that they create notable synergy.There are several ...
Why Can Cause Marketing Improve Employee Morale?
Tuesday evening, Paul Nelson, a local radio reporter called to ask about how to keep up employee morale during the downturn.(Here's his finished story.)He'd seen on Slideshare a presentation on the topic I'd given in September to the Utah state conve...
Cause Marketing Two Liver Transplants
In my ongoing quest to highlight cause marketing efforts large and small, here’s a smaller one.The Skinner family is facing not one, but two liver transplants. Their two children, 2-year-old Claire and 4-year-old Benson both suffer from primary hyp...
Followup: Injecting Emotion into Your Cause Marketing
On October 23, I posted about Ulta's Windows of Love campaign for the Breast Cancer Reseaerch Foundation.Earlier this week Ulta sent out this recap email to supporters.Thanks to Kate L. for sharing!...
Does Cause Marketing Scale?
We see evidence of big cause marketing all the time.You know, cause marketing so massive… like the Red campaign or Boxtops for Education… that it seems to create its own gravity.Plainly, when properly designed, cause marketing scales up very well...
Asymmetry in Cause Marketing
Research shows that when there is asymmetry in cause marketing between the sponsors and the cause, the entity that gains the most from the relationship is the smaller brand.But there’s an asymmetry continuum of sorts.For instance, when Yoplait yogu...
