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Notes on the latest happenings in the world of celebrity branding, including news/reviews of new products, product launches, and celebrity snippets and latest photos.
Recent Posts Tagged With 'sports'
Gillette cuts Tiger Woods from ads
Golf world number one Tiger Woods will not be shaving with top shaving brand Gillette any more soon — at least not in advertisements. As Woods’ public announcement of ‘infidelity’ towards wife Elin Nordegren picked up momentu...
Maria Sharapova Debuts Signature Fashion Collection by Cole Haan
Tennis celebrity Maria Sharapova has unveiled her Maria Sharapova by Cole Haan collection of handbags and footwear at Rockefeller Center in New York City. The triple Grand Slam winner (Wimbledon 2004, US Open 2006 & Australian Open 2008) appare...
Serena to Serve — Skincare
World number one tennis superstar Serena Williams has signed a unique endorsing deal with Mission Skincare that will make her an equity partner as well as the face of skincare products that target the millions of Americans who engage in some form of ...
Leryn Franco to Pitch Nike Athletic Gear
Paraguayan athlete Leryn Franco has signed up with Nike to be the face of a campaign advertising signature sportswear. According to Paraguayan newspaper ABC Color, “In February 2009, Nike launched the campaign in Europe as Leryn image, so that...
Candace Parker to ‘Drub’ for Adidas
Olympic gold medalist and two-time NCAA women’s basketball champion Candace Parker will star in the new Adidas’s “Me, Myself” campaign for women. Adidas has announced that it will host an enter-to-win promotion encouraging women ...
Gisele Bündchen on the Rampage
Brazilian catwalk golden girl Gisele Bundchen is replacing model Petra Nemcova in Rampage’s spring/summer 2009 ad campaign. Rampage, makers of dresses, sportswear, footwear, lingerie, and accessories, has hired the world’s highest paid s...
Lee McKenzie Has a Formula to Stop Traffic
Sky Sports presenter Lee McKenzie has become the first woman to represent Formula One (F1) on BBC TV. The newsmaking journalist, who presented for ITV and launched the Horse Racing channel At the Races, has signed a £2million deal to report F1 actio...
