Blog Detail
Celine Horan's blog for the professional development market
http://www.celinehoran.com/Blog
Tips and musings on direct marketing for the e-learning, LMS, LCMS, recruitment, training, seminar and professional development CMO.
Recent Posts
When was the last time a buying experience left you feeling trusted and listened to?
I wanted a new outfit and shoes for a special evening out and happened upon a lovely pair of shoes, while out shopping. I wasn’t sure if they would go with a dress, I was hoping to buy, down the road and proceeded to explain my predicament to ...
Don’t read this if you’re happy with your direct mail campaigns
It’s a well known fact in business to business circles; direct mail campaigns aren’t pulling in the results they used to. Now more than ever, direct marketers have to figure out more inventive ways to get their envelopes opened. When a p...
5 steps to writing attention grabbing headlines
If you want to create attention grabbing headlines then you have to practice until you know instinctively when you’ve written a winner. The best way to do that is to test, test and test your headlines again on your prospects, and they will let ...
Are you a follower or a leader?
Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. The internet has become a ...
Malcolm Gladwell: What we can learn from spaghetti sauce
Tipping Point author Malcolm Gladwell, gets inside the food industry’s pursuit of the perfect spaghetti sauce — and makes a larger argument about the nature of choice and happiness. The fundamental truth that humans want the freedom to c...
Chris Anderson (Wired): Technology’s Long Tail
Chris Anderson, the editor of WIRED, explores the four key stages of any viable technology: setting the right price, gaining market share, displacing an established technology and, finally, becoming ubiquitous. It’s interesting to see how tech...

