Blog Detail

Celine Horan's blog for the professional development market

http://www.celinehoran.com/Blog

Tips and musings on direct marketing for the e-learning, LMS, LCMS, recruitment, training, seminar and professional development CMO.

• Added on: Mar 19th, 2008
• Country: Switzerland
• Language: English

• Author: Celine
• Listed in: Marketing Copywriting
• Tags: communication Marketing copywriting e-learning b2b direct marketing

Recent Posts

• When was the last time a buying experience left you feeling trusted and listened to?

  Posted on Tuesday July 14th, 2009 at 15:05 in communication, instant gratification, entrepreneurial spirit, surprise, green card, brand new, lifetime value, thinking outside of the box, brilliant idea, new shoes, predicament, shopping experience

  I wanted a new outfit and shoes for a special evening out and happened upon a lovely pair of shoes, while out shopping. I wasn’t sure if they would go with a dress, I was hoping to buy, down the road and proceeded to explain my predicament to ...

• Don’t read this if you’re happy with your direct mail campaigns

  Posted on Tuesday July 7th, 2009 at 05:10 in relationships, feelings, reputation, direct marketing, direct mail, prospects, dilemma, envelopes, envelope, brand name, big mistake, first date

  It’s a well known fact in business to business circles; direct mail campaigns aren’t pulling in the results they used to. Now more than ever, direct marketers have to figure out more inventive ways to get their envelopes opened. When a p...

• 5 steps to writing attention grabbing headlines

  Posted on Monday July 6th, 2009 at 09:31 in stocks, reason, job, business to business, headlines, direct marketing, direct mail, prospects, tight, uniqueness, 5 steps, piece of cake

  If you want to create attention grabbing headlines then you have to practice until you know instinctively when you’ve written a winner. The best way to do that is to test, test and test your headlines again on your prospects, and they will let ...

• Are you a follower or a leader?

  Posted on Tuesday June 30th, 2009 at 04:04 in leaders, case studies, tribes, seth godin, marketing social, trendsetters, ordinary people, mass marketing, follower, market leaders, internet leaders

  Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. The internet has become a ...

• Malcolm Gladwell: What we can learn from spaghetti sauce

  Posted on Monday June 29th, 2009 at 14:46 in happiness, case studies, the tipping point, malcolm gladwell, how to boost sales, customer centric marketing, know thy prospect

  Tipping Point author Malcolm Gladwell, gets inside the food industry’s pursuit of the perfect spaghetti sauce — and makes a larger argument about the nature of choice and happiness. The fundamental truth that humans want the freedom to c...

• Chris Anderson (Wired): Technology’s Long Tail

  Posted on Monday June 22nd, 2009 at 09:24 in technology, marketing strategy, marketing research, business to business, wired, pricing, market share, how to boost sales

  Chris Anderson, the editor of WIRED, explores the four key stages of any viable technology: setting the right price, gaining market share, displacing an established technology and, finally, becoming ubiquitous. It’s interesting to see how tech...

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