Recent Posts
Chris Webb on Publishing, Media and Technology
Return To Blog Listing
ckwebb.com is the blog of Chris Webb, Associate Publisher for Computing and Technology at John Wiley & Sons EMEA (UK). Here you will find information on the book business, advice for authors, tips for writers and insider information on the publishin
Recent Posts Tagged With 'social networks and media'
Social Media Tools For Publishing Professionals
Today I had the opportunity to give a crash course in social media to a group of publishing colleagues at Wiley’s European headquarters. The talk was only an hour, so we covered a lot of ......
Interesting Twitter Strategy from Chelsea Green Publishers
I witnessed an interesting use of Twitter today by Chelsea Green Publishers who promoted their website and books with a very simple contest. The premise was very straight forward - tweet about a book from their ......
Of Wine and Bullhorns - Social Media for Authors and Publishers
Full credit for the idea behind both the headline and content of this post is owed to (soon to be) Wiley Author Chris Brogan. This week I attended Chris’s Social Media For Publishers webinar presented ......
Twitter Users Missing the Point with Automated Follow Responses
Like many of you, I use Twitter. (@chriswebb) I use it for a variety of reasons, both personal and professional but have always thought of it as a very ‘personal’ tool. By that I mean ......
More Great Book Video from Wiley UK - Wiley EMEA Sales Conference Day 3
Wiley UK is moving quickly to integrate digital content into it’s marketing and promotional activities. There have been several video examples shown this week, including this one for Computing for Seniors For Dummies. Do you think this appr...
How Book Authors Can Promote Their Work with Social Media
As I have written before, publishers are increasingly leveraging their authors’ own personal platform to market their books. With more than 400,000 books published each year, it is harder to make an impact without a platform strategy. Authors ...
Why Word of Mouth Matters
I have held this in for too long, and it is time that I finally admit it to myself, and to you. I am a Vayniac. Seriously, Wine TV is great, but trust me - the real gold is on Gary Vaynerchuk’s blog. If you don’t already read it, start. ...
Are You a Radical or a Revolutionary?
I wanted to share a great post by Charlene Li on the Groundswell blog entitled Turning radicals into revolutionaries: the key to kick-starting your social strategy. As I sometimes struggle with the speed at which we adopt new social media and market...
Looks Like We Are About to Get Bum Rushed by the Age of Conversation
Chris Wilson over at Fresh Peel has put together a very social-media centric marketing blitz for the upcoming Age of Conversation book by Gavin Heaton and Drew McLellan. Age of Conversation is a self-published work that the authors describe as follow...
Forrester’s Interactive Marketing Maturity Research
Forrester is conducting some market research (go figure) and is giving survey respondents a free copy of the report: I’m launching a quant study to fuel two pieces of research: 1) The first is focused on identifying the levels of maturity among int...
Scrabblegate- Hasbro’s Missed Facebook Opportunty
Brothers Jayant and Rajat Agarwalla are Scrabble fanatics. After the site on which they were playing a Scrabble knock off, Quadplex started charging users to play, they decided to create their own version. In June 2007 they took their online versi...
Managing 5,000 Facebook Friends
“How do I manage my 5,000 Facebook friends?” is a question Mark Cuban had to face recently. Facebook went from being a way to broadcast information to 5k people, probably 4k of which I didn’t know or even have a business link to, to...
Can Brands Be Social? Shel Israel says “No.”
Wiley author Shel Israel has started an interesting conversation with Jeremiah Owyang about wither or not “brands” can be social. Jeremiah asked if brands should build their own networks, or use existing social nets. Shel says brands ...
Twitter is a Conversation Ecosystem
Readers of this blog know that I am part of a small group who are trying to push the edges of our company and are working on some social application experiments. Twitter is one of those experiments, and I keep a personal stream as well as one for ou...
What Magazines Can Learn from Social Media
Dan Blank has written a great post on how he has changed the way he thinks about magazines. It seems that Dan has quite an obsession (his word) with stereo equipment, and in the past he would pour over industry and trade magazines and spend time in ...
