Blog Detail
Cision Blog
http://blog.us.cision.com
This blog discusses trends in the media and PR industries; offers strategies for adapting to a changing landscape, particularly with regard to social media; interviews influential journalists and top PR executives on broad industry trends; and offers education about targeting campaigns to the right outlets and more.
- Added on: Nov 14th, 2008
- Country: United States
- Language: English
- Author: Jay Krall
- Listed in: News & Media Public Relations
- Tags: Public Relations media analysis social media media research media monitoring media evaluation
Recent Posts
Hyperlocal news as a strategy for small businesses
Photo courtesy of gailf548 via Flickr It’s been said that “all news is local”. The maxim is tossed around in newsrooms to remind reporters to look for the local angle to any story. It doesn’t mean that news consumers don’t care about what&#...
Reporters using Twitter to get sources aren’t lazy, they’re smart
Photo courtesy of Joi via Flickr Gawker recently posted a story calling journalists who use Twitter to find sources as “lazy.” I couldn’t help but disagree. Why is employing Twitter, widely seen as a legitimate media tool, seen as a shortcut t...
Keeping an eye on the competition through the social Web
Photo courtesy of Rick via Flickr As communications professionals continue to debate strategies for measuring the impact of our presence on the social Web, one of our biggest advantages lies in the openness of the Web itself as a platform for measure...
Exciting time for magazine consumers, scary for staff
Andrea Weinfurt An one-stop shop for magazine content is just around the corner. With e-readers emerging as a hot topic in the magazine industry, the idea of selling content in one centralized location has become a priority. A new publisher’s con...
Does tweeting make you a journalist?
Defining the new journalist Last week I was reading a press release I received from Ad.ly, a Twitter platform that connects Twitter users with advertisers like Nestle, Microsoft and Sony, allowing the Twitter user to make money from ads sent through ...
Web 3.0 promises to bring context to vast quantities of news and views
Photo courtesy of Docklandsboy via Flickr In Idiocracy, the 2006 film in which human evolution has turned its favor towards stupidity 500 years into the future, and Gatorade has replaced water with a devastating effect on agriculture due to the publi...
