Blog Detail
Common Sense Marketing - Jim Ericson
http://www.marketingjim.com
Insights and advice on effective marketing strategy and interactive marketing, including SEO, PPC, affiliate, social marketing, email, lead generation, and more.
Recent Posts
Black Hat Marketing Techniques Exposed and Why to Avoid Them
Exposing Black Hat Marketing TechniquesWell, I said nearly a week ago that I would put this post online. This post has implications that go far beyond online marketing and economics into the realms of politics, ethics, and even religion. I'll leave i...
Is social advertising a house of cards?
Chris Lee, the owner of Heritage Quest and a former colleague of mine at Ancestry.com, passed along an interesting read this morning, and article entitled "The Digital Economy's Coming Subprime Crisis (And What You Can Learn From It)," a Harvard Busi...
Using Interactive Marketing to Compete in a Down Economy
Yesterday, Cydni Tetro, the CMO of FamilyLink.com shared that a VC she met with said, "flat is the new up" when referring to revenue trends. It seems that everyone I've been talking with lately has a company that falls into one of three camps:Well po...
Incomplete Experience Paths - A Marketing Nightmare
I just took the time after several months to fix an update issue I was having with some software drivers on my computer running Vista. Here was the scenario:The HP Update program that was supposed to provide software updates wasn't working. Every tim...
Marketer, can you respect yourself in the morning?
I've had an interesting week this week to say the least. Don't worry. I haven't had an affair as the title may suggest. I've just been thinking about self-respect and what compromises in ethics and morality marketers are willing to make for themselve...
Delivering a Remarkable Product
Something happened when Apple first released the iPod, and it had everything to do with the product and everything to do with marketing. Apple released a "remarkable" product. By remarkable, we're talking about the very definition of the word--someth...

