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Compelling Marketing Blog
http://www.compellingmarketingblog.com
Tips and resources to help entrepreneurs and small business owners create compelling copy and market their business more effectively with less time and less money.
Recent Posts
5 Marketing Lessons from Online Dating
People often use dating analogies when they’re talking about getting clients and when you think about it, a ton of similarities exist. So here are some marketing lessons from an online dating site… 1. Whether it’s an online profile ...
Ready to Hookup with Savvy Joint Venture Partners?
Then join us for the Raleigh JV Alert Impact Hookup on Thursday, December 3! Where: Tripp’s 3516 Wade Avenue Raleigh, NC 27607 When: December 3, 2009, 7-9 PM It’s the first meeting of the Raleigh area Impact/JV Alert Hookup to provide...
2 Reasons You MUST Include Features in Your Copy
I was reading Robert Plank’s Time Management on Crack 2.0 this past weekend and was thrilled to see a comment in the sales page section about remembering to include features in your bullet points. Because features have apparently become the Chu...
Copywriter’s Hit List: Victim Verbs
Your English teacher probably called them passive verbs but I think “victim” paints a clearer picture of what they’ll do to your copy. It also nicely sums up what you’re looking for—sentences where something is happening TO the subjec...
Who Do You Celebrate In Your Network?
In addition to honoring our military heroes here in the U.S., Liz Lynch–author of Smart Networking: Attract A Following In Person and Online– has also suggested we celebrate our own personal heroes as part of Network Appreciation Day toda...
Winning Back Former Customers–Kennedy Style
When it comes to killer marketing, the Kennedy Glazer folks are usually at the top of the list. And when it comes to “lost” customers, it’s no exception. I let my subscription to the No BS Marketing Newsletter lapse a few months ago...

