Blog Detail
Concept Talk
http://theriteconcept.com/blog
Fresh ideas to enhance your marketing concept development efforts for packaged good, services, food, and quick serve restaurants.
- Added on: Nov 21st, 2007
- Country: United States
- Language: English
- Author: The Concept Queen
- Listed in: Marketing
- Tags: concept talk marketing concepts concept development concept writing positioning concepts martha guidry
Recent Posts
T’was the Day Before Research
T’was the day before research When all through the brand Not a creature was stirring, Not even the main (wo)man. The screener was finished, The recruit had begun. With hopes of finding insights Which were second to none. The team was excited, And...
Top 10 Reasons Writing a Marketing Concept in Your Cube Doesn’t Work
You can not believe the number of times I see marketing concepts written by a marketer or R&D specialist while sitting in their office or cube at work. So, in a very David Letterman approach, I present the top 10 reasons you shouldn’t do it. ...
A Good Concept Writer Can Write a Marketing Concept on any Topic
Effective concept writing is an art. Some are good at it, while others just can’t do it. With my clients, I often work through an integrated concept development process that includes research, analysis, ideation, and writing, but other times ...
QUICK TIP: “Wear Your Consumer Hat” when evaluating marketing concepts
Don’t forget your are also a “Consumer” in addition to your day job. So when you are evaluating the concepts you’ve written, put on that hat as an objective screen: Would I say that? Would I think that? Would I want that? Wo...
QUICK TIP: Concept Screening
When comparing concepts in a quantitative screener, make sure they are written in a comparable style with the same layout. Otherwise the copywriter might be “winning” the screening process, rather than the idea....
Online Bulletin Boards for Marketing Concept Development
Creating and writing winning marketing positioning concepts can be done in a variety of ways; however, I am a firm believing that you need to have input from your consumer/customer through out the process to ensure you have the voice of the consumer ...
