Blog Detail
Concept Talk
http://theriteconcept.com/blog
Fresh ideas to enhance your marketing concept development efforts for packaged good, services, food, and quick serve restaurants.
- Added on: Nov 21st, 2007
- Country: United States
- Language: English
- Author: The Concept Queen
- Listed in: Marketing
- Tags: concept talk marketing concepts concept development concept writing positioning concepts martha guidry
Recent Posts
A Good Concept Writer Can Write a Marketing Concept on any Topic
Effective concept writing is an art. Some are good at it, while others just can’t do it. With my clients, I often work through an integrated concept development process that includes research, analysis, ideation, and writing, but other times ...
QUICK TIP: “Wear Your Consumer Hat” when evaluating marketing concepts
Don’t forget your are also a “Consumer” in addition to your day job. So when you are evaluating the concepts you’ve written, put on that hat as an objective screen: Would I say that? Would I think that? Would I want that? Wo...
QUICK TIP: Concept Screening
When comparing concepts in a quantitative screener, make sure they are written in a comparable style with the same layout. Otherwise the copywriter might be “winning” the screening process, rather than the idea....
Online Bulletin Boards for Marketing Concept Development
Creating and writing winning marketing positioning concepts can be done in a variety of ways; however, I am a firm believing that you need to have input from your consumer/customer through out the process to ensure you have the voice of the consumer ...
Martha Guidry in the News
The July 30th AMA Marketing News kicked off a new Backpage concept “How I Did It” and featured The Rite Concept as the lead story. Click below to see the actual article. Guidry Feature Article...
QUICK TIP - Concepts Need to be Consumer Centric
Make sure that when you’re developing marketing concepts that you create testable, different and unique ideas TO THE CONSUMER, not to the marketing department....
