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Fresh ideas to enhance your marketing concept development efforts for packaged good, services, food, and quick serve restaurants.
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Don’t be Afraid of Online Bulletin Board Research for Concept Development
Recently, I’ve been seeing more and more research opportunities that can easily leverage the power of online, asynchronous bulletin boards. Ironically, some clients still have some resistance primarily because they believe something is “...
T’was the Day Before Research
T’was the day before research When all through the brand Not a creature was stirring, Not even the main (wo)man. The screener was finished, The recruit had begun. With hopes of finding insights Which were second to none. The team was excited, And...
Top 10 Reasons Writing a Marketing Concept in Your Cube Doesn’t Work
You can not believe the number of times I see marketing concepts written by a marketer or R&D specialist while sitting in their office or cube at work. So, in a very David Letterman approach, I present the top 10 reasons you shouldn’t do it. ...
Online Bulletin Boards for Marketing Concept Development
Creating and writing winning marketing positioning concepts can be done in a variety of ways; however, I am a firm believing that you need to have input from your consumer/customer through out the process to ensure you have the voice of the consumer ...
Martha Guidry in the News
The July 30th AMA Marketing News kicked off a new Backpage concept “How I Did It” and featured The Rite Concept as the lead story. Click below to see the actual article. Guidry Feature Article...
QUICK TIP: Objective Review of Your Marketing Concept
Always have someone who is objective to your business review your concepts before spending money on consumer feedback. You might be surprised, what seems logical to an “insider” might not make any sense....
