Blog Detail
Convince and Convert
http://www.convinceandconvert.com
Where social media and email marketing collide. Practical advice and how tos for implementing successful social media initiatives at public relations firms and corporations.
Recent Posts
A Twitter Spy Without the Russian Accent
Brands looking to generate social media ROI are moving inexorably toward one of two poles: either the social CRM approach whereby the customer service benefits of social media are emphasized; or the social media marketing approach, where the focus is...
CrowdCampaign Makes Crowd Sourcing Simple
The denizens of Twitter, Facebook and the rest of the social Web are a sharp group, generally speaking. You can learn a lot about yourself, your brand, and your products and services by listening to the desires of your fans and your community. I cro...
Diane Hessan – The Twitter 20 Interview About Brand Communities
Diane Hessan knows the wisdom of crowds first-hand. As the CEO of Communispace, a fast-growing major player in the brand community creation and management industry, she’s helped drive consumer insight and product innovation for dozens of Fortun...
Curing Social Media Burnout
I get it, I really do. Keeping up with social media is like keeping pace with the latest Brangelina saga – you know you want to, but it’s hard to devote the time. I’m here to help. I’ve launched a email newsletter that will h...
Happy Tweetsgiving – For What Are You Grateful?
Nobody succeeds alone. Not you. Not a grade school in Tanzania. Certainly not me. As part of my role as an Honorary Turkey for the Tweetsgiving movement this year, I’ve been asked to write a post about gratitude. For the next 48 hours, thous...
More Is More – A Social Media Case Study
The last in a 3-part series this week on social media case studies. Sometimes, your customers should be the star of your social media show, not the brand. Such is the case for Spellbinders Paper Arts, a five year-old manufacturer of tools for the p...

