Blog Detail

CopyWrite

http://www.jonathancrossfield.com/blog

Ramblings from a writer's desk. Copywriting, screenwriting and more.

Added on: Mar 6th, 2008
Country: Australia
Language: English

Author: Kimota
Listed in: Writing Marketing
Tags: online marketing writing copywriting screenwriting scriptwriting

Recent Posts

Heritage media: Can they really be that ignorant?

Posted on Thursday September 10th, 2009 at 19:03 in online marketing, search engines, news ltd, heritage media

Those in charge of heritage media again revealed today how little they understand the internet and that they are unwilling to adapt. At least, that's how it would appear on the face of it. News.com.au reported on the speech by APN News & Media c...
Social Media: Threadless fall victim to their own success

Posted on Wednesday September 9th, 2009 at 22:33 in Marketing, digg, social media, case study, threadless

(Updated)Yes, your social media campaign can be TOO successful. Ask anyone who's suffered "the Digg effect" - when popularity on Digg grows so fast and large that traffic crashes the server - and the risk is clear. Threadless have suffered their o...
Don't interrupt - creative genius at work!

Posted on Tuesday September 8th, 2009 at 01:18 in writing, general writing

Writers are a solitary breed. We hide in dimly lit rooms, our features cast into dramatic relief by the flickering monitor light as we continually tap tap tap our RSI addled fingers against besymboled (is that a word? It is now!) squares of plasti...
Knowledge Management Roundtable: The social web for business

Posted on Monday August 31st, 2009 at 22:52 in business, social media, starbucks, slideshare, dell, knowledge management roundtable

Last week, I was honoured to be invited to speak at the Sydney meeting of the Knowledge Management Roundtable (#KMRT). This group of big business and government bodies meet regularly to swap best-practice and develop new knowledge management solution...
Why Cotton On should watch Network: "I'm as mad as hell!"

Posted on Friday August 21st, 2009 at 22:53 in network, social media, cotton on

It's been 33 years since Network was released by MGM and went on to win four Oscars. Yet it seems strangely prescient for how social media and the internet have changed everything - with a particular warning for business. Cotton On recently found the...
Marketing: Lies, damn lies and statistics

Posted on Sunday August 16th, 2009 at 19:30 in Marketing, numbers, west wing

As technology has provided better and faster ways of tracking a customer's response to a given marketing campaign, the industry has increasingly become obsessed with numbers. This link resulted in this number of conversions. That direct mail piece re...