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Ramblings from a writer's desk. Copywriting, screenwriting and more.
Recent Posts Tagged With 'social media'
Medieval Bumper Stickers
Anyone whose checked out my other blog this weekend will know I've been thinking about memes. Firstly, by looking at how a potentially great idea for a new meme (Google Wave Cinema) was killed at birth by its creator not understanding how viral video...
Social Media: Threadless fall victim to their own success
(Updated)Yes, your social media campaign can be TOO successful. Ask anyone who's suffered "the Digg effect" - when popularity on Digg grows so fast and large that traffic crashes the server - and the risk is clear. Threadless have suffered their o...
Knowledge Management Roundtable: The social web for business
Last week, I was honoured to be invited to speak at the Sydney meeting of the Knowledge Management Roundtable (#KMRT). This group of big business and government bodies meet regularly to swap best-practice and develop new knowledge management solution...
Why Cotton On should watch Network: "I'm as mad as hell!"
It's been 33 years since Network was released by MGM and went on to win four Oscars. Yet it seems strangely prescient for how social media and the internet have changed everything - with a particular warning for business. Cotton On recently found the...
Twitter - the Movie
Can't claim any credit for this one. Catherine White (@DivineMissWhite) discovered this Rove sketch and put this out on her blog, but I enjoyed it so much, I think I should also share it here. It's funny, cause it's true! ...
Stop trying to automate relationships!
Have you ever known someone who gives a pet name to their car and talks about it as if it was a real person? If you're like me, you think they're slightly kooky for imbuing a pile of machinery with a personality and building an emotional attachment w...
Social media: When ants take over the world!
One thing is for certain...; the ants will soon be here. And I, for one, welcome our new insect overlords. I’d like to remind them that as a trusted TV personality, I can be helpful in rounding up others to…toil in their underground sugar caves. ...
The coming of Borg: You will be assimilated!
I love it when popular culture memes slide over into the general lexicon. One such word that seems to be making the transition from fiction to fact is 'borg'. Just recently, I've come across the word a couple of times - not in reference to the Star T...
Marketing: Social network marketing isn't evil!
There has always been some 'tension' between marketing and social network advocates. One side sees major business opportunities and a large audience ripe for persuasion. The other wants to preserve the innocence and non-commercial nature of these com...
How to use Twitter for business - director's cut
Yesterday's Lunch N Learn webinar entitled "Using Twitter to gain a competitive advantage" was a huge success, attracting what may be an Australian record for webinar attendees. A little under 1000 people logged in at midday to hear Brien Giesen and ...
Don't tell me what to think! Social media vs heritage news
Heritage media in the UK took another punch to the stomach recently as social media refused to allow The Daily Mail to set a racist right wing agenda. A couple of weeks later, John Hartigan decided to strike a blow on behalf of the heritage newspaper...
Marketing: Answering the wrong question
As my profile in the marketing and digital scene in Australia has increased, I get asked for advice by businesses more often. Sometimes this is as part of the panel discussions for Nett Magazine where we troubleshoot the online strategies for a small...
Why I'm not going to follow you on Twitter
A couple of days ago, I posted my thoughts on why Twitter isn't the catch-all ultimate social network some marketers and the media would have us believe. Twitter just isn't for everyone. Of course, there is way more to say on the topic, especially w...
Why are you on Twitter? Seriously! Why?
Last week, the Aussie press reported, with the usual tall poppy slashing glee, that Twitter's phenomenal rise was an illusion and that the reality was a massive 60% monthly churn. According to The Australian - and with similar stories appearing i...
Evolution of viral marketing
In any discussion about viral video, someone is always going to mention the Dove Evolution campaign. A brilliant bite of video with an exceptionally simple concept and message, the Evolution campaign was hugely successful in strengthening Dove's bran...
Business smack-down on social media savvy employees
Today, The Sydney Morning Herald ran an article discussing how some businesses are taking disciplinary action – including sackings – against employees for comments made on Facebook and Twitter.This hammered home the central points of yesterday's ...
Managing the personal brand
Writers have understood the power of the personal 'brand' for a long time. Publishing houses know that it is the name of the author that sells the book, not the logo on the spine. Therefore, publishers encourage writers to market themselves and culti...
Terrific Twitter Tips for Top Tweeting
Been a while since I blogged about Twitter. If you are one of the Twitter cynics, resisting the pull of reporting your life in 140 character chunks, then maybe there's no hope for you. But if you are converted to Twitter and want to extract more fro...
Silence in Court - Five Internet Legal Myths Dispelled
Certain myths regarding how the law relates to the internet still seem to be highly prevelant, despite failing to stand up to any real scrutiny. Many people assume the law to be an unwelcome interference in the freedoms offered by the world wide web....
Unsocial Media - or Why I Need to Stop Being Mr. Nice Guy!
Remember the school yard? Remember how whenever there was a fight, every child from miles around would crowd in a circle, joining in one massive spectator sport? No other playground activity could attract as much attention, except maybe streaking nak...
How to Become a Smug Online Marketing Genius - Honest!
These days, it seems that absolutely anyone can declare themselves an online marketer and start advising clients on the intricacies of web marketing. All you need is a laptop and a phone line and you have access to most of the same tools and techniqu...
