Blog Detail
Copywriting & Marketing Blog
http://kendallcopywriting.co.uk/blog
A blog all about my adventures in copywriting - I discuss all aspects of freelancing, writing, marketing, writing for the web and anything else of interest. I'm trying to provide a useful blog to my readers, so if you want me to blog about something, just ask.
Recent Posts
14 questions copywriters must ask their clients
Being a freelance copywriter isn’t just about writing. Words are the tool that copywriters use to achieve results, but every smart copywriter understands that their real function is to quickly and accurately deliver a business proposition. Bef...
WriteClub in London
WriteClub, the casual networking meet-up for writers, is visiting London! We’re continuing our mission of bringing writers together to chat, mingle and inspire each other. The first WriteClub London meet-up is Tuesday 1 December. Location: York...
Being Funny in Web Copy: A Guide to When and How
Have you ever wondered whether it’s okay (or appropriate) to pepper your web copy with humour? How do you decide when it’s a good time to be funny? Humour can please your audience, but it can easily offend, confuse and disappoint. I̵...
Commit yourself: make changes and build momentum
I wrote a blog post recently for Freelance Advisor, which was all about motivation, and what I do when fear or inertia slows me down. One of things I wrote about was the tendency for momentum to build as soon as you take action, how the first push i...
On the radio…
Just a quick post – I was called this morning at 7:45 and asked if I would go on BBC local radio (I think the DJ was Neil Pringle) to talk about Twitter. Now the interesting thing is that the producer or researcher who called me found me by Goo...
In Praise of Cheap: the Quick n’ Dirty Road to Glory
What follows is a short rumination on a common choice: the choice between what you can afford today and what you can afford tomorrow. Okay, so I agree that cheap is bad. “Buy it cheap, buy it twice,” we say. Andy Budd wrote an excellent ...

