Blog Detail
Copywriting That Sells High Tech Blog
http://www.writinghightech.typepad.com
News, insights, and resources for technology writers and marketers from Janice King, author of the book Copywriting That Sells High Tech.
Recent Posts
Writer\'s Wit & Wisdom: Gifts for Writers
Are you looking for unique holiday gifts for your fellow writers, your clients, or perhaps yourself? Check out the tshirts, journals, note cards, ornaments, office decor and more at the Writer's Wit & Wisdom Store. ...
A new marketing book for copywriters
Although targeted to corporate marketers, the new book, eMarketing Strategies for the Complex Sale, has great ideas for technical copywriters. In particular, I gained new insights about how readers view and respond to any type of marketing content. A...
An Excellent Guide to Content Marketing Options
Are you confused by all the choices available for content marketing? Not sure whether you should produce a blog, an ebook, a webinar, a video, or maybe all of them? The Content Marketing Playbook from Junta24 will help you understand the options and ...
Job Seeker Boot Camp a Benefit for STC Members
I was recently invited to contribute an article about technical marketing for the new Job Seeker Boot Camp site, developed by the Society for Technical Communication (STC). This site provides a variety of job hunting resources, including exclusive jo...
A Conference for Learning About Web Usability
Why should a copywriter care about the usability of a web site? Isn't that the responsibility of the web developers? Well, yes ... but a site visitor's experience will also become more of a concern for copywriters as they seek to develop content that...
We Are All Copywriters, We Are All Freelancers
Maybe you have a secure (you hope) job today. Maybe you're happy with the copywriting, technical writing, or late-at-night novel writing that is your work now. But the major shifts I have seen developing so rapidly in recent months point to a belief ...

