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SUPINFO wins special prize at Imagine Cup 2008
The award ceremony of imagine Cup 2008 took place on Tuesday, July 8th in the Carrousel du Louvre in Paris. SUPINFO teams were competing in two different categories: Game Development and Software Design. Traditionally, prizes are handed out to the ...
Misinformation / Information Pollution Adds Value to Paid Content Business Models
The SEO market is flush with free information, but many times the free information is factually incorrect, which can cost a lot of money to anyone building a business based on such information. The cost is not immediately readily transparent, but eve...
The Grass is Greener...
One of the easiest ways to scale a business model is to rely on user generated content. This effectively turns readers into writers (free content) and marketers (brand evangelists promoting their own work). But at the same time it makes it hard for ...
The Value of Perception (and the Perception of Value)
Rich Schefren recently interviewed Dan Ariely. The recording is freely available online here. In the call Dan highlights how companies can increase perceived value and get their customers to spend more by creating a decoy offer, which is discussed i...
Writing for Buyers vs Writing for Cynics
6 fundamental laws for online publishing Most popular free online content contains factual errors, but it is still popular due to an affinity readers have for the author, and/or the ease of understanding what they are writing. The more you know the ...
Accessing Sysinternals Tools Has Never Been Easiser
Do you know the Sysinternals tools? You probably do if you're an IT pro or a developer. For those who don't, it's a series of free utilities written by Mark Russinovich that are essential to manage, troubleshoot and diagnose your Windows systems and...
