Blog Detail

Customer Experience Optimization

http://clearaction.biz/blog

Customer experience management strategies and tools for consistent delivery of your brand promise. Improve customer value, satisfaction, loyalty, retention, and profitability.

• Added on: Oct 28th, 2009
• Country: United States
• Language: English

• Author: Lynn Hunsaker
• Listed in: Marketing Innovation
• Tags: customer satisfaction customer loyalty customer experience customer retention customer experience management

Recent Posts

• 4 Customer Centric Culture Building Blocks

  Posted on Monday November 16th, 2009 at 17:00 in customer experience, internal branding, customer experience management, experience innovation, customer-centric culture

  It’s popular to tout customer-centricity, yet it’s very difficult to consistently demonstrate. The word centric means having a specific thing as the focus of attention and efforts. Customer-centric means that concerns other than the customer’s...

• Please Give Us a ‘Highly Satisfied’ Rating!?!

  Posted on Friday November 13th, 2009 at 13:20 in performance management, customer experience management, customer satisfaction surveys, voice of customer

  Why do sales and service representatives feel compelled to tell customers how to answer a survey? Does the company want to know what the customers really think, or is the company trying to build positive publicity by claiming superior ratings? The a...

• Customer-Centricity by Discerning Customer Satisfaction Outcomes vs. Enablers

  Posted on Wednesday October 21st, 2009 at 11:42 in customer experience, customer value, customer experience management, customer-centricity, voice of customer, experience innovation, customer satisfaction improvement

  What’s the difference between the way customers volunteer feedback versus the way they’re requested to give feedback? One revolves around outcomes in the customer’s world, whereas the other revolves around customer satisfaction enablers in the...

• What’s Your Customer Experience Value Quotient?

  Posted on Friday October 2nd, 2009 at 13:38 in customer experience, customer value, customer experience management, experience innovation

  If value is defined as benefits versus costs, what’s your company’s customer experience value ratio? Superior value is the objective of customers and marketers alike. And since customers hold the purse strings, marketers are compelled t...

• Customer-Focused Culture by Living With Your Customers: A Lesson From Amazon

  Posted on Monday August 31st, 2009 at 21:33 in customer experience, customer focus, internal branding, customer experience management, customer-centric culture

  You never know someone so well as when they live with you! What better way to transform your culture to truly customer-centric ways of thinking and doing, than to invite your customer to attend all your discussions? This has long been a practice at...

• Customer Experience Research & Customer Outcomes

  Posted on Monday July 20th, 2009 at 11:38 in customer experience, customer surveys, customer experience management, voice of customer, customer satisfaction measures

  If the “customers’ jobs-to-be-done” concept is becoming embraced as essential for successful innovation, why is it largely ignored for monitoring of customer experience and satisfaction? Customers’ jobs-to-be-done (desired ou...

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