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David Leonhardt's SEO Marketing Express
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Davdi Leonhardt shares his sometimes-out-of-the-box thoughts on SEO and related viral marketing and social media topics.
Recent Posts Tagged With 'linking'
Look who follows NoFollow links!
Earlier this year, I speculated on how the search engines treat NoFollow links. For those who might be a little green, NoFollow links are not totally ignored by the search engines. For those who really, really green, NoFollow links are believed t...
Want a link on a throw-away domain?
A while back, I wrote about why to ignore three-way link requests. Many of the reasons I listed had to do with the quality of the site linking back to you. But what if it’s a PR3 home page. Sounds like a juicy link to score, doesn’t...
Nine Reasons to Ignore Three-Way Link Requests
“So if I understand correctly, you want to offer me a minor league bench-warmer in exchange for one of my star players?” Like you, we are inundated with link requests. Some are worthwhile; some are not. Obviously if the topics are way off...
Memes for linkbuilding
I’ve been tagged in a meme. I think I was tagged sometime a ago in one, but this time I’m paying attention for a few reasons: It’s a good chance to tell you about the linking benefits of participating in memes. I was tagged by SE...
Trade Links With PR0 Pages
Do you trade links with PR0 pages? Once upon a time I avoided PR0 pages. It was usually a sign that a web page was being penalized or suffering from some contagious tropical disease. But times have changed, and my approach has changed with the ti...
Correcting Offline URL Errors
Three months ago, I wrote about how offline links count, too. I recounted the story about how hard it was for me to enter a contest, because of the typo in the URL on a printed flyer. Well, it seems the contest is on again. Yesterday, I receive...
The more links on a domain the better?
Dear reader, let me he a heretic once more. We all know, or at least assume, that having multiple links to the same URL from a domain is an exercise in diminishing returns as far as search engine rankings are concerned. That is to say, if you score...
Link bait lesson from Matt Cutts
Matt Cutts, Google’s public face for webmasters and search engine consultants, has shown us how to do link bait. Oops, I mean, how to do really good quality content. Yeah, that’s what I meant to say. Here is the link bait…I mean...
You Need Sucky Links
I’ve been meaning to blog about your desperate need for sucky links for some time, because I have not seen this aspect of link quality discussed anywhere. People approach me all the time asking for high-quality links. Not surprising - who wou...
How Long a Title Tag?
This is a tough one. I have a habit of trying to fit as much into a title tag as possible. I try to keep it below 12 words as a general guideline, but I know there is a difference between a short 12-word title, such as “Dine in - fast food ...
Offline Links Count, too!
This will be a short post (I hope!). Just a few days ago I returned from some fun in New England, and I was thinking about returning into the mountains of New Hampshire or upstate New York. So it was with more interest than usual (I didn’t ri...
Earlybird Link Building
POP QUIZ: How do you build links to a website that is not yet live? Those who are new to the Web might wonder why you would want to do that. Let’s suppose your website takes 4 months to develop. If you build some links to your domain, the...
Ethical SEO and the non-client testimonial
Sigh. This SEO client won’t make me any money. But first, a story. Our fancy vacuum cleaner was slowly seeming to get weaker and weaker, until it really would just not suck anything up anymore. This would have precipitated immediate actio...
Who you link to matters
Some people might wonder why I do not approve their blog comments. There are a few reasons. 1. The comment is pure spam. Sorry, that does not contribute to this blog so the comment gets nuked. Kaboom! 2. The comment is pretty useless, not contribu...
SEO definitions
If you are new to SEO, you might be flabbergasted by all the definitions. For instance, just what is a 3-way link exchange? To me, it is a futile attempt by some webmasters to pretend they are smarter than both the algorithm engineers at Google and...
Broken Links and SEO Rankings
Phew! I just finished removing all the broken links from this website. It would have been a fairly small undertaking if not for the blog. The blog creates hundreds of pages and the broken links can appear in comments, posts, sidebars and all sorts...
Importance of Deep Linking
I like how Peter Lee of Work From Home Business Blog explains the benefits of deep linking: those that go directly to a site’s internal pages and are quite different from your normal generic links. They specifically relate to user’s goals and ob...
LinkedIn for SEO
In addition to being a great website for networking and reputation management, LinkedIn can also serve as a valuable SEO asset. Your profile allows 3 links to your websites. Use them. A few tips for making your profile rank better within LinkedIn,...
NoFollow “Neutered” Links On Wikipedia Are Now Pink!
It was not all that long ago that I wrote how Wikipedia should be spanked for using the NoFollow attribute on all external links. NOFOLLOW BACKGROUND Just by way of history, NoFollow is an attribute the search engines approved to help combat blog ...
More on Blogs, RSS and SEO
A couple days ago I wrote about how blogs are good for SEO. Today, I would like to offer one additional reason. RSS. RSS helps your SEO efforts in two ways. First, you can submit your feed to RSS-specific directories, and that of course brings a ...
Why blogs are good for SEO
Just a few reasons why a blog is a great tool for SEO. Fresh content - the search engines love that. Growing website - the search engines love that, too. Multiple variations of keywords to attract highly-targeted long-tale searchers. Highly relevant...
Multilingual SEO and link-building
This question came up on forum recently (I can’t recall which forum, sorry) and it interests me because multilingual SEO is something I quite enjoy. The question as I recall it is whether on-topic links in various languages or from various l...
REALITY CHECK - one way links
It seems I have been encountering an awful lot of doctrine at webmaster forums recently about the high value of one-way links or the low value of link exchanges. This is a myth, based on those people who engage in what the search engines view as &#...
Mature Domains - Ranking Advantage at Google
Those of us who have been paying attention new about the importance of domain maturity already a couple years ago. But it looks like 2008 might be the year that the webmaster community starts to realize the importance of the issue, with Google̵...
Deep Links in Bloggeries
With all the tempting examples of silly things we see on the Internet, not to mention pure stupidity, it is sometimes easy to overlook those who do things right. Such an example is Bloggeries Blog Directory . This is a mid-priced paid directory ...
Link Exchanges: It’s not the size of the PR, but how you use it
If you plan to haggle over PageRank with me…goodbye. That’s right, I have kicked the habit. The size of your PageRank doesn’t impress me any more. PageRank surely is still real, but an individual page’s PR can often shrink...
Google Toolbar False Positives
For some time I have been pretty much ignoring PageRank in the Google Toolbar. I know too many sites that lost big PR on certain pages and not others or lost it across the board, all with no noticeable affect in their rankings. More and more I se...
Link Building by the Specs? No Thank You!
So somebody needs to build links to help his search engine rankings, and has come up with a very precise list of exactly what he wants. It includes 19 exact specifications, which perhaps he pulled from a handy article somewhere on the Web. Here i...
Link-bait content for viral marketing
Today I just want to share with you Jason Lee Miller’s list of what works as good link bait and ideal for viral marketing. His whole article is great and can be read here, but this is the list I thought I would share directly with readers. ...
How to chose a link partner
Most webmasters are at a total loss when they try to decide whether to do a link exchange. In fact, they are so lost that they rely on how much green is showing on the notoriously inacurate Google Toolbar. Here is my top-5 list of how to decide if ...
