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David Leonhardt's SEO Marketing Express
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Davdi Leonhardt shares his sometimes-out-of-the-box thoughts on SEO and related viral marketing and social media topics.
Recent Posts Tagged With 'rankings'
SEO Strategies for government websites
In times like these, when companies are cutting costs, not many are hiring SEO services. But governments aren’t cutting back (quite the contrary, but that’s a rant for another time). I am just putting to bed a major SEO audit of a go...
Don’t Trust SEOs Bearing Pretty Packages
Many SEO companies advertise specific packages, such as a gold, silver and bronze SEO package costing so much per month and including so many links of so much PageRank and focusing on so many search terms. We don’t. SEO is not a science, it is a sp...
How Is NoFollow Data Treated By The Search Engines?
In theory, the search engines don’t follow links with the NoFollow attribute attached. That’s what NoFollow means. However, anybody who has been checking backlinks for multiple websites (for example, if you have many SEO clients, prospective SEO ...
Bounce Rate SEO Fallacies
Of late there has been a lot of discussion about bounce rates and whether or not the search engines count these in their algorithms. A few days ago I posted some pros and cons on this issue. Today I would like to share with you 9 common objection...
Sticky SEO on Webmaster Radio
Earlier today I was on Webmaster Radio talking about Sticky SEO. You can listen here: Webmaster Radio Universal Search Algorithm Show: SEO 101 ...
Do Bounce Rates Really Count?
Do Google and Yahoo include bounce rates in their algorithms? Ever since I released Sticky SEO, it seems there has been a growing debate on whether bounce rates factor into search engine algorithms, or even whether they should in the future. I th...
Is an SEO’s Place in the Kitchen?
I wrote this post as a comment on Barry Welford’s blog, and it got so long and involved that I realized it would make a great blog post right here…especailly since it really is the foundion on which I wrote the Sticky SEO ebook. Bounce r...
Sticky SEO e-Book released
After a month of working on it, and at least a month of technical delays, I have finally released Sticky SEO. This groundbreaking SEO guide will help you get prepared for the wave of algorithm changes that will sweep a lot of websites right under the...
Sticky SEO Imminent
I promised a couple months ago that I would follow up the aborted series on BrowseRank with a complete ebook on the topic. Now that ebook is imminent. We’ll be releasing it as soon as we clear up a few server issues. Just to whet your app...
BrowseRank Strategies - Quality Web Site Design
A few says ago I reported on how BrowseRank goes beyond PageRank to rank websites according to user behavior. Modern search engines tend to rank websites by relevancy and importance, and of course their algorithms can be gamed. The concept of Br...
New Google RankCheck Tool is Released!
Just kidding. There is no new Google RankCheck tool. But there should be. A couple days ago, I reported on how Google has finally blocked automated searches by software such as WebPosition. This creates a vacuum in the marketplace - a vacuum ...
Google Blocks Automated Rank Checking
Google has been threatening…er, promising to block rank-checking software such as WebPosition for years, and even mentions them by name in their webmaster guidelines. It seems like Google has finally decided to honor its promise and block th...
Broken Links and SEO Rankings
Phew! I just finished removing all the broken links from this website. It would have been a fairly small undertaking if not for the blog. The blog creates hundreds of pages and the broken links can appear in comments, posts, sidebars and all sorts...
LinkedIn for SEO
In addition to being a great website for networking and reputation management, LinkedIn can also serve as a valuable SEO asset. Your profile allows 3 links to your websites. Use them. A few tips for making your profile rank better within LinkedIn,...
SEO tactics for reputation manaement
There is nothing more precious than your reputation. What happens when one jealous ex-lover, disgruntled employee or unsatisfied customer decides to get nasty and post something snarky on the Internet about you. And horror of horrors, it shows up #4 ...
Yahoo and web design quality
A recent patent application by Yahoo makes it clear that it has plans to look at the quality of a web page in terms of layout and design as part of its ranking algorithm. Careful - I did not say that it does or it will, just that it has plans.Yaho...
Mature Domains - Ranking Advantage at Google
Those of us who have been paying attention new about the importance of domain maturity already a couple years ago. But it looks like 2008 might be the year that the webmaster community starts to realize the importance of the issue, with Google̵...
Location of Google Data Centers
Hang around any webmaster forum long enough and you will run into the newbie question, “How come I don’t see the same results as my friend in San Francisco or Mexico City?” And the predictable answer, “Because Google serves up...
Don’t Waste “Useless” Traffic
Not everybody has this happy problem, but many websites get traffic they cannot use because it serves only a narrow spectrum of people who arrive from a broader search. People do a search for a broad search, such as “marketing gimmicks”...
Link Building by the Specs? No Thank You!
So somebody needs to build links to help his search engine rankings, and has come up with a very precise list of exactly what he wants. It includes 19 exact specifications, which perhaps he pulled from a handy article somewhere on the Web. Here i...
How to chose a link partner
Most webmasters are at a total loss when they try to decide whether to do a link exchange. In fact, they are so lost that they rely on how much green is showing on the notoriously inacurate Google Toolbar. Here is my top-5 list of how to decide if ...
Reciprocal link heresy
Let’s go hunt us a sacred cow today, OK? Specifically, the sacred cow that all links must be reciprocated. There are a number of software programs you can purchase that can periodically make sure that all your link partners retain their lin...
SEO Software - just say NO!
Over at my favorite SEO forum, High Rankings, somebody asked for recommendations about SEO software. The consensus response was, “Yes, don’t do it.”\nBut that response deserves a little more explanation, some of which was also po...
Google cracking down on paid links
First, let me preface this post by saying there is nothing wrong with buying paid links, regardless of what Google says or what you think Google says. Paid links are called advertising. “Free” links, which are never actually free, are...
