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David Leonhardt's SEO Marketing Express
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Davdi Leonhardt shares his sometimes-out-of-the-box thoughts on SEO and related viral marketing and social media topics.
Recent Posts Tagged With 'website conversion'
SEO Strategies for Financial Websites
Here are a few SEO tips specific to financial websites. First, understand that people are very sensitive and possessive about their money. Your website has to ooze credibility if you want to convert traffic to customers. You probably know this ...
Marketing By Age
Do you know the age of your audience? Of course, if your website sells iPhone accessories, you have a pretty good idea. Or if you sell lawn bowling supplies, you also have a pretty good idea. But most website owners, when asked the age of their a...
Google Leaves Questions About Bounce Rates
Regular readers will know that I have been in a somewhat involved debate on this blog and over at Sphinn on the issue of bounce rates as they might now or later on apply to SEO. I maintain that is a matter of business necessity that search engines ...
Bounce Rate SEO Fallacies
Of late there has been a lot of discussion about bounce rates and whether or not the search engines count these in their algorithms. A few days ago I posted some pros and cons on this issue. Today I would like to share with you 9 common objection...
Sticky SEO on Webmaster Radio
Earlier today I was on Webmaster Radio talking about Sticky SEO. You can listen here: Webmaster Radio Universal Search Algorithm Show: SEO 101 ...
Do Bounce Rates Really Count?
Do Google and Yahoo include bounce rates in their algorithms? Ever since I released Sticky SEO, it seems there has been a growing debate on whether bounce rates factor into search engine algorithms, or even whether they should in the future. I th...
Website optimization for telephone leads
Some businesses rely on telephone leads, either as the main source of revenue or as an important means of acquiring customers. This includes anyone from pizza and other delivery restaurants to tradesmen like home inspectors or home improvement co...
Sticky SEO e-Book released
After a month of working on it, and at least a month of technical delays, I have finally released Sticky SEO. This groundbreaking SEO guide will help you get prepared for the wave of algorithm changes that will sweep a lot of websites right under the...
Sticky SEO Imminent
I promised a couple months ago that I would follow up the aborted series on BrowseRank with a complete ebook on the topic. Now that ebook is imminent. We’ll be releasing it as soon as we clear up a few server issues. Just to whet your app...
How NOT to redesign a website
Sorry, but I just have to share this with you. I won’t bother with the long-winded email exchange between myself, the prospect and Cindy (our designer) - I think my final email message sums it up fairly well (and hopefully fairly diplomatic...
Offline Links Count, too!
This will be a short post (I hope!). Just a few days ago I returned from some fun in New England, and I was thinking about returning into the mountains of New Hampshire or upstate New York. So it was with more interest than usual (I didn’t ri...
BrowseRank Strategies - Quality Content
Last week, I reported on how BrowseRank goes beyond PageRank to rank websites according to user behavior. I won’t repeat all that here, but the bottom line is that increasingly you will need to reduce bouncebacks from your website to the sea...
BrowseRank Strategies - Quality Web Site Design
A few says ago I reported on how BrowseRank goes beyond PageRank to rank websites according to user behavior. Modern search engines tend to rank websites by relevancy and importance, and of course their algorithms can be gamed. The concept of Br...
Are you blocking your customers?
Those of you who have followed by brilliant insights and incoherent ramblings will know that I draw inspiration for the virtual world from the real world. Today, I would like to offer a few real world situations that bear on how your website perfor...
Yahoo and web design quality
A recent patent application by Yahoo makes it clear that it has plans to look at the quality of a web page in terms of layout and design as part of its ranking algorithm. Careful - I did not say that it does or it will, just that it has plans.Yaho...
Don’t Waste “Useless” Traffic
Not everybody has this happy problem, but many websites get traffic they cannot use because it serves only a narrow spectrum of people who arrive from a broader search. People do a search for a broad search, such as “marketing gimmicks”...
Title Tag Clinic for Training Websites
If you run training sessions, courses of classes in various cities at various times, let me give you a secret weapon that will help you fill your seats. This secret weapon is also great for how-to-authors or anyone else who tours. I just got off th...
You’ve Made Digg - Now What?
This is a great article by Chris Winfield, one of the top social media marketing specialists and a frequent collaborator with The Happy Guy Marketing: You’ve Made Digg - Now What? As with so many business decisions, people tend to rush in witho...
Human Face of Web Design
Even when one is on vacation, one never seems to be able to escape work. A case in point is when I had the chance to catch up with an old friend , Karen Hegmann, and we discovered that we are each writing our own marketing blogs. Hers is Narrativ...
Live Chat Improves Conversions
I found this an interesting read, so I thought I would share it… Study: Live Chat Ups Conversions Tenfold | WebProNews Even more interesting was the response I got from one of my clients when I forwarded the article to him: “That’s...
Crazy Egg Website Conversions
Here is another great free tool, which can also be upgraded for a cost. Crazy Egg offers some simple website conversion analytics. I have taken the free version for a spin, and I might just sign up for the paid version at some point. The folks...
