Blog Detail
Decker Marketing
http://decker.typepad.com/
Marketing, ebusiness, management and life...from a startup and Dell marketing guy
- Added on: Jan 2nd, 2005
- Country: United States
- Language: English
- Listed in: Marketing Small Business Business
Recent Posts
Let Their Content Free!
Last week I spent hosting our second annual Bazaarvoice Social Commerce Summit. Over 300 people came to the AT&T Center in Austin to evolve their social commerce strategy. See my wrap up post here. Last year my team and I produced a video to send a m...
Capital Factory Invests in Five Startups for 2009 Fund
As a co-founder and one of 20 mentors for Capital Factory, I'm proud and excited to get started our first year with 5 startups! Here's the release that we just put across the wire today! The program starts with these entrepreneurs May 22 going throug...
How Toyota Followed Baby Boomers
Last week I presented on a panel with Professor Arturo Perez-Reyes (UC Berekeley) at an event in San Francisco we put on with Jupiter Research. One story the Professor shared about Toyota was something I hadn't heard before... He said that Toyota fol...
User Generated Content is Booming for Baby Boomers
A marketer from a manufacturer brand recently asked me if user generated content was relevant to the baby boomer and senior population. Boomers make up of 35% of the Internet population. While it’s true that Millenials (the 13-24 generation) share ...
To CEOs Cutting Budgets: "Cheap is Expensive"
What a dilemma! You are asked to reduce budget, cut costs, reduce expenses. However, you need your BEST to gain market share, compete for customer dollars and emerge from the recession as a winner. You need the best employees, technology, service, pa...
Is Your Marketing Head in the Sand?
It seems most marketers, at times like this, are retrenching and burying themselves ‘in what they know’. Or they're being asked to. Managers are afraid to tee up new social marketing ideas to senior execs, since "6 programs just got cut". The CFO...
