Recent Posts Tagged With 'paid search'

• #26 - Match Your Landing Page to the Advertisement

  Posted on Friday November 16th, 2007 at 07:30 in Strategy, PPC, paid search, landing page, 30 interactive marketing tips

  This is my series of 30 brief interactive marketing tips. I’m posting each business day at 8:30 a.m. EST. Catch them all by subscribing to my blog or bookmarking the site. All of the posts will be tagged “30 interactive marketing tips” ...

• The utm_term Variable: Screwing Up Yahoo Paid Search & Google Analytics

  Posted on Sunday September 30th, 2007 at 22:46 in Strategy, web analytics, keywords, paid search, google analytics, yahoo search marketing, (not set), utm term

  One of the joys of Google Analytics is that it syncs perfectly with AdWords (though measuring paid search with Google Analytics is somewhat incomplete). The same can’t be said of Yahoo. You have to append tracking parameters to your destinat...

• 3 Ways Google Analytics Fails Paid Search Marketers

  Posted on Friday September 21st, 2007 at 08:30 in web analytics, paid search, google analytics

  If you’re a small or mid-size business with some web presence, chances are that you’re on AdWords and are probably relying on Google Analytics for your metrics. This is going to get you pretty far, but there are 3 ways that Google Analyt...