Blog Detail
Digital Marketing Strategy
http://www.digitalmarketingstrategy.com/
Resource for those planning and delivering digital marketing from those active in the industry. Unique viewpoints and tips on all things digital including content strategy, AI, SEO, PPC, social media, customer lifecycle marketing (email marketing, direct marketing, mobile, text), analytics, website development, and more.
- Added on: Oct 20th, 2009
- Country: United States
- Language: English
- Author: mike corak
- Listed in: Internet
- Tags: marketing strategy email marketing social media ia interactive strategy digital strategy
Recent Posts
Black Friday Online – A Digital Marketer’s View of Early A.M. Activities
It’s 5 a.m. in Arizona , which equates to 4:00 a.m. PST, 7 a.m. EST, and 6 a.m. CST. This puts me close enough to the middle of the launch of the annual shopping feeding frenzy that I’m unofficially ringing the bell, and calling this th...
Relevancy of the Post-Click Experience – A Quick Windows 7 Banner Ad Review
While checking out what College Football has to offer me on this glorious desert morning, I came across the following banner on ESPN: It caught my eye for 2 reasons: 1 – I was just at a conference, ExactTarget’s Connections 09, where a s...
How Email Testing Can Enhance Other Marketing Efforts
Email marketing is a great tactic for testing whether it is an a/b test or multi-variate. Many email marketing tools have simplified the process of testing through use of randomized groupings and dynamic content which allows you to focus on what is b...
Increasing Your Profits Through Online Market Research
Look who’s talking, no, I’m not referring to the surprise 80’s smash starring John Travolta, Kirstie Alley, and this kid (by the way, there was actually a sequel, wow). I’m talking about your customers, and they’re telling you everythin...
Customer Lifecycle Marketing – More Than Email, And A Bigger Deal Than You Think
3 truths about email that you need to know (via our friends at eMarketer). 1. Email drives serious sales – Nearly two-thirds of US Internet users made a purchase because of a marketing message received through email. 2. Of all online marketing ...
Keyword Research and Keyword Ranking Tools
Many would argue that thorough and diligent keyword research is the most pivotal part of a successful search marketing campaign. Not only can it help you bring relevant traffic to your website and away from the competition, a deep dive can also hel...
