Blog Detail
Digital Marketing Tactics & News
http://www.bottree.com/blog/
At the Bottree Blog, we comment on a wide range of topics related to digital marketing, including SEO/SEM tactics, new social media tools & tactics, analytics, general trends in online media buying, net neutrality, research reports, DRM and Internet PR.
Recent Posts
Transition to Online, Part I (A Bad Outlook for Outlook)
As noted a little while ago, I’ve instigated a transition from desktop to online. This hasn’t been easy, but I’m keen on doing it, and doing it successfully. Microsoft Outlook Over the last 5-6 years, I’ve been a pretty consis...
Some notes about ‘open’
A few days ago, I blogged about my crisis related to losing data and I mentioned that I’d be looking at efforts across the country (or elsewhere) to create an open environment. First off, what is ‘open’? I won’t actually prete...
Ottawa U Goes ‘Open’
Thanks to Michael Geist, who identified with his blog that the University of Ottawa is ‘going open’. This is a small step in a long road to getting more Canadian universities and publicly-funded research organizations to make their inform...
Google Announces Real Time Search
It’s been in the works for some time, but Google has just launched Real Time Search. More details can be found on their blog. I feel like I’m stating the obvious, but this will have massive implications for the marketing world and how w...
Going Open
Crisis = Opportunity. Right? Right. This morning, my main computer crashed, taking the hard drive with it. Right now, I’m operating from my laptop, so I’m fine and functional, but I’m dealing with the blowback of losing some data ...
CRTC Feedback Page on TV Options
The CRTC has just launched a discussion site related to fee-for-carriage, local TV and other broadcast issues. Please provide your thoughts when you have a moment. I think they need feedback from consumers and media experts. That said, the existing...

