Recent Posts Tagged With 'augmented reality'

• Champion the Utility of Augmented Reality

  Posted on Friday December 11th, 2009 at 09:03 in Advertising, media, interactivity, augmented reality

  I read a great article this morning on Ad Age's "Digital Next" blog about the hype surrounding augmented reality. The piece's author, Matthew Szymczyk, claims, rightfully so, that the majority of campaigns featuring augmented reality have leveraged t...

• How Large Will Augmented Reality Be?

  Posted on Monday November 30th, 2009 at 14:52 in Advertising, media, augmented reality, 2d barcode

  Is it a gimmick? Is it a game-changing technology?Is it destined to be abused by spammers?Is it the holy grail to bridging the gap between our digital and physical worlds?These are just some of the questions circling above augmented reality, a techno...

• AR Mirror: Cisco's Future of Shopping

  Posted on Tuesday October 13th, 2009 at 15:09 in retail, cisco, augmented reality, in-store media, shopper marketing

  Cisco's augmented reality mirror provides a glimpse into how cutting-edge technologies like AR will transform shopping environments. The digital style concierge reimagines the changing room experience. I would add a "Share This" button to the mirror ...

• How to Enhance the Fan Experience via Mobile Applications, Digital Signage, and Guerrilla Marketing

  Posted on Monday October 12th, 2009 at 16:21 in applications, content, digital signage, consumers, mobile marketing, interactivity, augmented reality, stadium signage

  In a prior article, I described how to build a successful mobile marketing campaign within a sports arena. The key is for advertisers to draw fans into a 360 degree brand experience. Sponsors need to take an active role in the stadium environment. Ha...

• Inwindow Outdoor Sees You in The Vampire Diaries

  Posted on Wednesday September 30th, 2009 at 05:33 in Advertising, digital signage, interactivity, augmented reality, gesture recognition, inwindow outdoor

  If I asked you whether or not you were a vampire, your answer would be "No." But, what if you and I watched your reflection disappear? Would that change your mind?Thanks to the creative and enterprising minds at Inwindow Outdoor, you might just be le...

• Inwindow Outdoor Sees You in The Vampire Diaries

  Posted on Wednesday September 30th, 2009 at 05:30 in Advertising, digital signage, interactivity, augmented reality, gesture recognition, inwindow outdoor

  If I asked you whether or not you were a vampire, your answer would be "No." But, what if you and I watched your reflection disappear? Would that change your mind?Thanks to the creative and enterprising minds at Inwindow Outdoor, you might just be le...

• Nokia Remixes Reality with AR Glasses

  Posted on Wednesday September 9th, 2009 at 16:32 in digital media, content, interactivity, augmented reality

  How would you like to control your media library with nothing more than your eyes? Or does navigating multimedia content with the flick of your wrist sound more appealing?Nokia believes that it can bring such mixed reality experiences to life. By ble...

• Augmented Reality Sightseeing via Digital Scenic Viewer

  Posted on Tuesday August 25th, 2009 at 08:34 in internet, technology, interactivity, augmented reality

  Much of the news around augmented reality these days centers on leveraging the technology within mobile devices. Applications like Layar and Wikitude promise a view of the world enhanced by the panacea of information available on the Web. The awe-ins...

• Inwindow Outdoor Launches Sprint Interactive Storescapes

  Posted on Monday August 17th, 2009 at 10:17 in Advertising, sms, mobile marketing, interactivity, augmented reality, megaphone, inwindow outdoor, digital out-of-home media

  It has been about two months since I wrote about Inwindow Outdoor being a potential acquisition target for major out-of-home advertising companies (i.e. Zoom Media, Titan Worldwide, Clear Channel). My theory rested on Inwindow's growth across the ind...

• Bokodes - The Future of Barcode Technology

  Posted on Friday July 31st, 2009 at 16:08 in technology, media, led, mit, interactivity, augmented reality, 2d barcode

  The MIT Media Lab is at it again. The professors and researchers in the illustrious program continue to develop technologies that reimagine how we interact with objects and disseminate information. If Pattie Maes' presentation at TED introducing her ...

• USPS Takes Augmented Reality to Another Level

  Posted on Tuesday June 16th, 2009 at 14:10 in digital signage, augmented reality

  Augmented reality has made its way into digital signage courtesy of technology companies Total Immersion and Metaio. From visualizing a completed Lego set (via Metaio) to bringing a baseball card to life (Total Immersion), augmented has bubbled up to...

• More Augmented Reality and Digital Signage Goodness

  Posted on Tuesday February 17th, 2009 at 16:11 in retail, digital signage, interactivity, augmented reality, in-store media

  Akin to the technology behind Lego's augmented reality kiosk, Total Immersion's software merges virtual images with the real world. The Company is attending the upcoming Digital Signage Expo and could very well be a big hit there.Augmented reality an...

• MIT's "Sixth Sense" Augmented Reality Device on Video

  Posted on Thursday February 12th, 2009 at 18:50 in digital media, interactivity, augmented reality

  Last week I wrote about a technology device which links on-demand information, digital projection, and gesture interactivity. The device, dubbed "the sixth sense" by its creators at MIT's Media Lab, re-imagines how we interact with the world around u...

• MIT's Media Lab Introduces "Sixth Sense" Digital Interface

  Posted on Thursday February 5th, 2009 at 08:57 in digital media, interactivity, augmented reality

  At this year's TED Conference, an annual event that brings together some of the world's greatest thinkers in a forum that champions the power of ideas, Dr. Patti Maes, a researcher from MIT's Media Lab, demonstrated a technology device that re-imagin...

• Augmented Reality Meets Digital Signage in LEGO Kiosk

  Posted on Tuesday January 27th, 2009 at 17:18 in retail, digital signage, augmented reality, in-store media

  This is an uber-creative use of emerging technology in a retail environment. As this project for LEGO exhibits, linking augmented reality and digital signage opens the door to a plethora of creative opportunities. Whether a child or adult, I don't th...