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This blog examines various aspects of the digital signage industry, providing commentary on emerging trends, news, technology, industry players, and the world of digital out-of-home media networks.
Recent Posts Tagged With 'digital out-of-home media'
More DOOH Ad Networks & Aggregators on the Horizon
Ken Goldberg, the CEO of Real Digital Media and one of the smartest guys in digital signage, posted a great article on his blog today, entitled, "Time To Change Ad Sales Tactics." Ken's blog, "Broad Thinking Narrowcasting," should be on your regular ...
How Twitter\'s Geotagging API Heighten\'s Context
The runaway train that is location-based services got a shot in the arm recently when two of its most high-profile startups announced news about their APIs. An application programming interface (API) is an interface that a software program implements...
Digital Signage is Not TV
TV isn't even television anymore. Or at least it doesn't want to be. The major television networks want to be considered as anything but singular TV channels. To say that the classic television model is broken, is a gross understatement.The alphabet ...
Will You Unearth the Holy Grail of Digital Out-of-Home?
The holy grail of digital out-of-home media hasn't been unearthed yet. The pieces are out there. They are just lying in wait.An industry-defining company must seize the opportunity to mix the full gamut of media sector technological advancements with...
YouTube Direct to Bring Citizen Journalism to Digital Out-of-Home Media
I often write about the potential for user-generated content to have a major impact on the digital out-of-home media industry. I believe wholeheartedly that there is a wealth of UGC that would fit seamlessly into existing networks and those that have...
Final Thoughts From the Digital Signage Show
The Digital Signage Show has turned into a Must Attend event. It is a great east coast counterpart to the Digital Signage Expo. They are industry gatherings that cannot be missed.Echoing the call of my colleague Paul Flanigan, we need to bring the di...
Times Square Gets Free Wi-Fi, Courtesy of Yahoo
I see this as a growing trend across heavily trafficked public spaces. We will continue to see companies (Google just announced an initiative to provide free Wi-Fi in 47 airports during the holiday season) foot the bill so that consumers can access W...
WSJ Office Network Takes Brands Beyond the Screen
Supporting my argument for greater integration of experiential and guerrilla marketing with digital out-of-home media, companies advertising on the Wall Street Journal Office Network have realized strong returns in complementing their campaigns with ...
Daffy\'s and Screenvision Partner on Guerrilla Cinema Campaign
With cinema advertising's growth into, what some would argue, its own media bucket, companies are increasingly working to separate themselves from other on-screen advertisers. This drive for uniqueness has initially manifested itself into cinema camp...
Live TV & Events at a Theater Near You
Want to watch the championship game on a screen larger than your entire living room? How about hosting your Oscar party at a place where everyone gets to have the best seat, the best view, and the best fan experience?All you have to do is head to a ...
Why Digital Out-of-Home Media Companies Need to Look Beyond OOH
In order to reach its full potential, the digital out-of-home media industry needs to look beyond out-of-home. DOOH companies must extend their reach across a range of media platforms. By expanding beyond the silo of out-of-home, these emerging netwo...
What Digital Out-of-Home Can Learn From Yahoo\'s Branded Content Partnership w/ WPP
News broke today of a branded content partnership between Yahoo and ad giant WPP. Yahoo's reach is the driver behind the deal. WPP's Group M Entertainment will create branded webisodes and Yahoo will provide the distribution. The objective is to leve...
The Preset Group and My Digital Signage Future
You may have come across a digital signage press release with my name in it today (click here to read the release). Ultimately, the announcement marks my next step in the digital signage industry: Joining The Preset Group.To work with Paul Flanigan, ...
Rishi Shah and ContextMedia are Doing Business Right
I think I'm going to have to start a list of companies to watch in the media and technology space. From Foursquare to Reach Media Group, I have been singing praises as of late. Thanks to meeting Rishi Shah, CEO of ContextMedia, at the recent Digital...
Video Interview w/ John Payne, President of Monster Media
The President of interactive outdoor advertising firm Monster Media offers great insights on how to start and grow a successful business. Given the creativity and innovation that Monster Media builds into every one of its installations, driving the d...
Digital Billboards on the High Seas
It appears that an entrepreneur in Ocean City, Maryland was bit by the digital out-of-home media bug. Unwilling to step into a desk job after earning his MBA, Jake Robinson decided to turn his master's thesis into a full-fledged business - SeaBoard M...
Inwindow Outdoor Launches Sprint Interactive Storescapes
It has been about two months since I wrote about Inwindow Outdoor being a potential acquisition target for major out-of-home advertising companies (i.e. Zoom Media, Titan Worldwide, Clear Channel). My theory rested on Inwindow's growth across the ind...
Life After ABC's "Shark Tank" - WiSpots Moves Forward
I wrote a post at this beginning of this week that focused on a digital out-of-home media company's treacherous journey through ABC's "Shark Tank." The investor panel tore Kevin Flannery, the CEO of WiSpots, to shreds. What's important to note, howev...
ABC's "Shark Tank" Hears Digital Out-of-Home Media Pitch
ABC's "Shark Tank" is a reality show in which entrepreneurs pitch their business ideas to a group of investors ("the sharks") in hopes of receiving investment capital in exchange for equity. It's a Mark Burnett produced romp into the worlds of ventur...
Projection Ninjas Take Digital Out-of-Home Media to the Streets
How would you like to connect your mobile phone to a small-form factor device that allows you to display your photos and videos on any wall or surface at up to 72 inches in size? The days of struggling to follow a movie on a 3" display would be gone....
Rob Gorrie Promotes Hyper-Targeting via DOOH
Rob Gorrie, the CEO and founder of digital signage aggregator Adcentricity, has a great article on MediaPost.com today highlighting the benefits of hyper local advertising. When he's not out adding networks to his platform that reaches over 200 milli...
Is Inwindow Outdoor a Potential Acquisition Target?
As the unquestioned market leader in the field of storefront advertising, Inwindow Outdoor has grown into a major player in the out-of-home media sector. Since the company's founding in 2002 by entrepreneur Steve Birnhak, Inwindow has experienced exp...
Pizza Hut Launches Hut TV (What about The Bite Network?)
There's been a lot of digital signage activity in the QSR sector as of late. I recently wrote about the rapid expansion of IndoorDIRECT's BITE Network. The BITE Network, which is already in over 1,000 locations, is installed across top QSR chains, in...
Inwindow Outdoor Delivers Interactive Mallways for the US Navy
Ever since Inwindow Outdoor announced that it had signed partnerships with three of the largest shopping mall developers in the country, I have been waiting to see the Company deploy a major Mallways project. Given the success and accolades the Compa...
Pearl Media Delivers 3D Storefronts with Audience Measurement
Pearl Media has emerged as a major player in the field of streetlevel advertising (turning vacant commercial properties into static and digital billboards). The young company has created dynamic streetscapes for a growing portfolio of top level clien...
Will Magazine Ad Sales Staff Help AutoNetTV?
I have never seen AutoNetTV out in the wild (in an actual service center), so I can't speak to the channel's appearance and placement in each location. Much of my knowledge of the network has to do with its partnership with CBS Outernet, whereby CBS ...
Times Square Digital Earth Day Campaign
On Earth Day Manolo Almagro of DailyDOOH wrote a very compelling post on the digital out-of-home media industry and its impact on our environment. In his post "Digital Signage Carbon Footprint Considerations," he outlined specific instances in which ...
Thoughts on Adcentricity and Impact Mobile Partnership. 2D Barcodes Anyone?
The story of Adcentricity's partnership with Impact Mobile has been lighting up digital signage news outlets. The announcement has also spread to a number of mobile marketing focused blogs and media sites. With its broad reach across all of North Ame...
Is Digital Out-of-Home Living Up to the Hype?
Such was the question posed by Mediaweek UK to a handful of high-ranking media professionals. Within the resulting article, Mediaweek highlights both sides of the debate. While the responses are based solely on digital out-of-home media in the UK, ra...
Digital Signage Content...Content...Content
It's so important I had to repeat it three times. Quality content is the driving force behind a digital signage network's success. I write about the importance of content frequently on this blog, because it's a topic that I am very passionate about. ...
