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Digital Strategy

Digital Strategy

http://digitalstrategy.typepad.com

Thoughts on the state of digital strategy and online marketing from Digalicious.

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  • Charity begins online

    Posted on Wednesday December 16th, 2009 at 06:56 in tribes, seth godin, digital strategy

    With the holiday season comes the time of donating to charities. It's not surprising that we're starting to see this in different marketing guises. Two examples in the last week caught my eye. They're very different in many ways, but t...

  • Twitter Ponzi

    Posted on Monday December 14th, 2009 at 06:30 in twitter

    I started using the site Twunfollow a few months back and since then I've seen evidence of what I call Ponzi schemes on Twitter.Twunfollow sends you notices via e-mail any time anyone unfollows you on Twitter. I thought this would be a good list...

  • Facebook is Not a Strategy

    Posted on Friday December 11th, 2009 at 06:37 in facebook, digital strategy

    I was reading SEO.com's post about the Top 10 Internet Marketing Strategies of 2009 the other day and they repeated something I see a lot of these days. They mixed up strategies and tactics. Number two on their list includes channels like Facebo...

  • Go Ogle has Droid Rage

    Posted on Thursday December 10th, 2009 at 06:18 in google, droid

    Google launched Droid more than a month ago with a solid male-focused campaign including rockets blasting the earth. Maybe Google leading with machismo was a good idea for capturing some marketing share from Apple's iPhone. But now you have to w...

  • Foursquare, local business, and Twitter

    Posted on Friday December 4th, 2009 at 02:48 in social media, foursquare

    A funny thing happened a few weeks ago. I was at my new favorite bakery and café August First  where I usually go to do some work or to meet with my business colleagues. August First opened in, well, August and since then has actively participated ...

  • Are You a Responsible Marketer?

    Posted on Tuesday December 1st, 2009 at 12:08 in shopping, Marketing, paco underhill

    I read an article this weekend by Paco Underhill, author of "Why We Buy" and "Call of the Mall" in which he wrote about our (U.S.) changing retail culture. I'm a big fan of Paco's and I used to buy his "Why We Buy&q...

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