Blog Detail
Digital Tonto
http://www.digitaltonto.com
A blog about Digital Business and more...
- Author: Greg Satell
- Listed in: Marketing Social Media
- Tags: technology Advertising Strategy publishing digital media digital marketing
Recent Posts
Why We Need Innovation
If innovation is so great, why don’t more companies do it? While gurus proclaim “Innovate or die,” the truth is many companies get along fine without it and still others do their best to avoid it. Innovation isn’t always profitable. If it w...
5 Social Media Myths
While the emergence of Social Media has been amazing, much of the talk surrounding Social Media has become divorced from reality. Social Media is, and will most probably continue to be, a small (albeit important) part of the overall marketing picture...
Why There Won’t Be A Standard Digital Metric
Many people believe that it is important to develop a standard audience metric for the internet. GRP’s have worked for TV, what should replace them on the web? In fact, nothing needs to. The rationale for a standard metric stems from the pe...
Can We Keep Our Information Safe?
Imagine what would happen if we couldn’t encrypt our information. Nothing we do electronically would be safe. Hackers could run up our phone bills, buy things on our account or just simply steal all of our money and not bother with the rest. Th...
Sorry, Rupert Murdoch…Content Will Remain Free. Here Are the Facts:
Today Rupert Murdoch, in a Wall Street Journal Op-Ed, once again proclaimed the advertising business model dead and the era of free content over. There is no doubt that Murdoch is an astute business man. He has made a fortune in media, much of it ...
How to Integrate Branded Content and Social Media
Digital media is being to be pulled in two different directions. Branded content, produced by professionals and distributed by corporations, is increasingly being made available online. At the same time, consumers themselves are producing their o...
