Blog Detail
Direct Creative Blog
http://www.directcreative.com/blog/
Renowned direct marketing copywriter and consultant Dean Rieck discusses the art of direct response copywriting and design.
- Added on: Nov 3rd, 2007
- Country: United States
- Language: English
- Author: dean
- Listed in: Copywriting Marketing
- Tags: design Advertising copywriting direct marketing direct mail direct response
Recent Posts
Quick tips for writing variable direct mail copy
Variable copy is a response-boosting direct mail technique that has been around for a long time. In the old days, you would print your piece (letter, reply, brochure, whatever) with blank spaces. Then you would run the piece through another machine t...
Tweets and blogs and stuff
Things have been busy here at Direct Creative recently. Not only am I getting swamped with work, I’ve been doing a few things to give you more ways to follow the tips I provide, connect with me, and learn about how to write good copy. I’m...
5 copywriting cheats to write better and faster
Copywriters are not starving artists living in ivory towers slaving over delicate poetry. They are sales people with word processors. If you’re a copywriter, you have to write copy that works and stick to schedules. And no matter how creative a...
Copywriter Information Center now live!
When I started out as a copywriter, few knew about copywriting as a profession outside of ad agencies or direct mail shops. But in recent years, interest has grown dramatically. Maybe it’s the economy and job losses that has people seeking new ...
Marketing to seniors: Interview with Senior Market Advisor
Some time ago, I did an interview with Senior Market Advisor, a publication that gives advice on selling insurance, annuities, and long-term care insurance to the senior market. The interview focused on direct marketing techniques and I thought you m...
5 simple SEO tips to boost your search traffic
What’s the point of having a website if no one ever finds it? This website, for example, is responsible for the bulk of my own business. I get calls every week from prospects who say, “I found your site. The information is great. I wanted...
