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DIRECT MAIL, OPT IN MARKETING & THE WEB WORKING TOGETHER
http://weblinkvdp.com
Reach your audience with highly personalized direct mail using PURLs - Personalized URLs and VDP - Variable Data Printing to build and capture current sales opportunities
- Added on: Sep 12th, 2007
- Country: United States
- Language: English
- Author: WebLink
- Listed in: Marketing Sales
- Tags: Advertising direct marketing direct mail variable data printing personalized url opt in email marketing
Recent Posts
Eight Reasons Why Direct Mail Is So Powerful
By David Frey Direct mail is perhaps, one of the most powerful marketing mediums in use today. Few other marketing tools can deliver your message with exact precision at such a low cost. The amount of mail in your mailbox everyday attests to the effe...
Research Shows that Direct Mail is Still the Best Way to Reach Consumers
In todays’ new media rush to embrace the Internet and email as the ultimate advertising medium, advertisers may be overlooking a valuable resource - Direct mail. According to a new survey by International Communications Research commissioned b...
Direct Mail on HGH - 3 New Technologies That Boost Results Without Breaking the Bank
By Matt Hamilton Using direct mail to reach prospects and customers is one of the tried and true methods to generate leads and sales for small businesses. New technologies available today can increase the impact that direct mail can have on the bott...
Direct Mail Reponse Rates - Case Studies
PODi - the Digital Printing initiative, has recently released their 2007 “Digital Print Case Study Profiles”. Many of the results are quite astounding. PROJECT: MIKASA BRIDAL REGISTRY FOLLOW-UP Segment: Direct Marketing – Traffic Genera...
More about VDP - Variable Data Printing
New high speed presses that are able to create different versions of a marketing piece have revolutionized the way companies communicate. State of the art printers such as the XEROX IGEN III draw information from a database to produce personalized co...
What Is VDP?
VDP is an acronym for Variable Data Printing. A lot of people do not know what VDP is. Surprisingly even a lot of people in the printing industry. Some of them think is means simply adding some variable text or a customers name to a printed item, whi...
