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Duets Blog : Creativity and the Law: DuetsBlog
http://www.duetsblog.com
DuetsBlog was born out of the chasm that can divide legal and marketing types. Sometimes this separation can be explained by the difference between left and right brain dominance. Sometimes it is driven by arrogance or rigidity. Sometimes Dr. No is the root of the problem, standing in the way of progress and stifling important business goals. Other times, simple oversight is the culprit. Whatever the reason, this divergence can be a formidable obstacle to early coordination, planning, and dialogue between legal and marketing teams. When this happens, most certainly the opportunity for an organization to be strategic, create and own great value, and protect it, is diminished, if not lost altogether. DuetsBlog is our effort to facilitate a more ambidextrous approach and promote early—and very graceful—collaborations among legal and marketing teams.
- Added on: Jun 16th, 2009
- Country: United States
- Language: English
- Author: DuetsBlog
- Listed in: Marketing Law & Legal
- Tags: humor legal Marketing Branding Creative trademarks
Recent Posts
More On The Fordless Blue Oval
What do you think, is Overstock.com selling bling with the Fordless blue oval logo? As you may recall from my post back in September, Ford Motor Company is attempting to register the below shown non-verbal logo as a trademark for...
Interesting Gift Idea, but May Be Difficult to Wrap
If you are having any trouble with gift ideas this year, here is a novel idea: give a domain name. DomainRegistrar.info has published the results of a survey it conducted suggesting that there is an increased demand for domain names as gi...
Mystified
As an intellectual property lawyer, a common thing I notice is the public treatment of the terms copyright, trademark, and patent. In the legal community, each of these phrases represent distinct rights and doctrines of law. A trademark i...
A Muppet\'s a Muppet\'s a Muppet
Lest you think this post is just an excuse to post the ridiculously viral video of The Muppets singing Queen’s “Bohemian Rhapsody,” guess again. There is a trademark lesson here. Do I still have your attention?&nb...
MiraLAX Won\'t "Loosen Up" Against OTC Store Brand Competition
Schering-Plough Healthcare, owner of the MiraLAX brand -- the top-selling OTC oral laxative ($360 Million in OTC sales since launching in February 2007) -- has pulled out all of the available stops and then some, in a pre-Thanksgiving...
Know What You Mean, Mean What You Know (You Know What I Mean?)
The story of Kentucky Fried Chicken is a fascinating one for certain. Imagine you manage a brand that has "fried" in the name when an entire culture deems that word to be equal to an early death. The meaning of your name has changed...
Great blog. A ton of good information written in a fun, funny and interesting way. I learn a lot from these guys.
Posted: June 29th, 2009 | More Reviews From DuetsBlog | Report This Comment