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E-consultancyâs Internet Marketing Blog
Internet marketing news and practical insight into online business strategy, focusing on the latest techniques to help you acquire and retain more customers via the web
Recent Posts Tagged With 'e-commerce'
Tips on site search results pages
As ever, Grokdotcom has some useful e-commerce tips, this time on optimising site search results pages. According to Daniel McGuigan, the search box can be the last chance to get a visitor to take ...
Tracking your conversion goals with Google Analytics
I'm a big fan of Google Analytics and consider it to be one of the best free analytics tools for the average webmaster. One of its most useful features is the ability to set "goals" and track h...
Halfords improves e-commerce offering
A few months ago, I looked at Halfords' e-commerce site from a user experience perspective, and found it lacking in some areas. A bit of tweaking has happened since, so it's only fair to comment o...
Owls will beat the recession, ostriches wont
It seems fair to say that we can now start using the term recession openly, without being called pessimists. The question is: what are you going to do about it? To find out, you only need to f...
Google adds 'click-to-buy' links to YouTube
I haven't exactly been a big fan of YouTube (and its parent, Google) but there are signs it is moving in the right direction. On Tuesday, Google announced on the YouTube blog that it would be a...
5 places where e-business owners can find cost savings
With the global economy getting worse by the day, even those businesses that felt confident going into the downturn are getting ready to batten down the hatches as a nuclear winter sets in. ...
Q&A: Lenstore's Mitesh Patel on online marketing
Lenstore.co.uk is a fast-growing etailer of contact lenses that was founded late last year. The company aims to target consumers who buy their lenses online and go to their opticians for pr...
MoneyAisle - eBay for your cash
Have some extra cash lying around? MoneyAisle, an online service currently available in the United States, wants to help you find a home for it....
The Web Week in Review - Special Economic Crisis Edition
Since it was pretty difficult to ignore the chaos in the financial markets this week, I decided to devote this installment of The Web Week in Review to the impact of the chaos on the technology sect...
High street retailers: menus make a big difference
Home pages for high street retailers may initially come across as similar, but their actual performance differs strongly due to the design of the navigation menus. ...
Happy staff = happy customers. Right?
It has long been believed that to deliver high levels of customer satisfaction, a company needs to have satisfied staff. But is this true? ...
Site review: social shopping with Tribesmart
Launched in beta earlier this month, Tribesmart is a social shopping website which aggregates products and user reviews. I've been taking a look around the site to see how it measures up......
What are the drawbacks of not selling online?
While most well known retailers are now selling their products online, a number have yet to take the plunge. This includes brands like Primark, Morrissons, Gap (in the UK) and others. We know that ...
Dont let the economic downturn affect your online business
In the current economic climate, marketers and business owners need to take a close look at how they can improve the effectiveness of their websites. Whilst the economic downturn is unlikely to resul...
Ten things Asda can do better online
Having launched its online shopping service in 2000, Asda recently overtook Sainsbury's to become the UK's second biggest online grocer. Its online sales have been growing, but it still trails b...
Which retailers are still not selling online?
Earlier this year, I listed ten well known high street retailers that weren't selling online, despite the obvious benefits of doing so. I calculated (roughly) that these companies were missing out o...
Customer retention - you cannot be serious
Retention is high on the agenda for companies struggling to make money from cash-strapped consumers, but their words and deeds are not always in tune. Research from analytics company SPSS suggests ...
PayPal's disappointing shopping search engine
It was announced recently that US shopping search engine TheFind.com will provide its search technology to PayPal Offers, which returns results exclusively from merchants that accept payments thro...
Review: My eBay beta
Having already made some changes to its feedback policy and search, the online auction site has recently introduced a new 'My eBay' summary page for users in beta. I've been selling a few item...
Announcing E-consultancy's Innovation Awards
Does the internet industry need yet another awards night? After three years of debating this question we've decided that there's a bit of a gap in the market. And this is why weve just announced th...
Using PayPal's IPN system
One of the benefits of having your own merchant account is the level of integration that it provides. A payment gateway enables your customers to pay without leaving your website, and there is almos...
The first half of 2008: the internet economy in review
With the first half of 2008 solidly behind us, I thought it'd be worthwhile to look back at some of the general trends established in the internet economy. After all, it's hard to know where you're g...
It's time to end the tagging nightmares
Never has something seemingly so simple as page tagging caused so many problems. Poor tagging is costing companies thousands of pounds a month from wasted web analytics, duplicate affiliate commiss...
The future challenges of online retail - delivery
Internet business has changed to meet the demands and expectations of the growing numbers of online shoppers, shifting their pounds from the high street to the internet. Initially loved for its price...
Don't lose a sale
A friend of mine recently purchased a new computer from a major computer brand that shall remain nameless (I will give a hint, however - it starts with an "L" and ends with an "o"). This brand has a...
Q&A: Neil Durrant of Submission Technology on cashback sites
With purse strings tightening across the UK, now seems an especially good time to own a cashback and reward site. So weve posed a few questions to Neil Durrant of Submission Technology, whic...
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Despite the success and continued growth of e-commerce, there are still plenty of retailers who have yet to take the plunge and sell their products or services online. This includes well known h...
Why bother with e-commerce?
Despite the success and continued growth of e-commerce, there are still plenty of retailers who have yet to take the plunge and sell their products or services online. This includes well known h...
Accepting credit cards online - merchant account basics
If your business needs to accept credit card payments online, chances are you may have started out with a service like PayPal because of the low costs and the ease of integration. But when you "outgr...
Site review: Oasis revamp
Fashion retailer Oasis has just launched a redesigned version of its website, with the stated aim of making the purchasing and checkout process smoother. We've had a look through the site to see...