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E-consultancyâs Internet Marketing Blog
Internet marketing news and practical insight into online business strategy, focusing on the latest techniques to help you acquire and retain more customers via the web
Recent Posts Tagged With 'retail'
Tips on site search results pages
As ever, Grokdotcom has some useful e-commerce tips, this time on optimising site search results pages. According to Daniel McGuigan, the search box can be the last chance to get a visitor to take ...
Halfords improves e-commerce offering
A few months ago, I looked at Halfords' e-commerce site from a user experience perspective, and found it lacking in some areas. A bit of tweaking has happened since, so it's only fair to comment o...
Owls will beat the recession, ostriches wont
It seems fair to say that we can now start using the term recession openly, without being called pessimists. The question is: what are you going to do about it? To find out, you only need to f...
Q&A: Lenstore's Mitesh Patel on online marketing
Lenstore.co.uk is a fast-growing etailer of contact lenses that was founded late last year. The company aims to target consumers who buy their lenses online and go to their opticians for pr...
High street retailers: menus make a big difference
Home pages for high street retailers may initially come across as similar, but their actual performance differs strongly due to the design of the navigation menus. ...
Q&A: Lou Rosenfeld on site search analytics
Lou Rosenfeld is the founder of Rosenfeld Media, a publishing house focused on user experience design, and the co-author of Information Architecture for the World Wide Web (OReilly & Associate...
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Lou Rosenfeld is the founder of Rosenfeld Media, a publishing house focused on user experience design, and the co-author of Information Architecture for the World Wide Web (OReilly & Associate...
Happy staff = happy customers. Right?
It has long been believed that to deliver high levels of customer satisfaction, a company needs to have satisfied staff. But is this true? ...
What are the drawbacks of not selling online?
While most well known retailers are now selling their products online, a number have yet to take the plunge. This includes brands like Primark, Morrissons, Gap (in the UK) and others. We know that ...
Supermarkets ignoring SEO for major keywords
Last week E-consultancy's Graham Charlton took a look at Ten things Asda can do better online . What I found surprising is that neither Asda, or any of the other leading UK supermarkets, rank abov...
Dont let the economic downturn affect your online business
In the current economic climate, marketers and business owners need to take a close look at how they can improve the effectiveness of their websites. Whilst the economic downturn is unlikely to resul...
Oddbins fails with email marketing strategy
What happens when a retailer allows individual stores to control local customer communications? I guess it depends on the level of training and guidance afforded to staff, but oftentimes things ca...
Ten things Asda can do better online
Having launched its online shopping service in 2000, Asda recently overtook Sainsbury's to become the UK's second biggest online grocer. Its online sales have been growing, but it still trails b...
Which retailers are still not selling online?
Earlier this year, I listed ten well known high street retailers that weren't selling online, despite the obvious benefits of doing so. I calculated (roughly) that these companies were missing out o...
Announcing E-consultancy's Innovation Awards
Does the internet industry need yet another awards night? After three years of debating this question we've decided that there's a bit of a gap in the market. And this is why weve just announced th...
Q&A: Kristofer Arwin of review site TestFreaks
TestFreaks, launched at the end of last year, is a consumer review site that aggregates technical information and opinions about a range of products. It was founded by Kristofer Arwin, Magnus Wibe...
It's time to end the tagging nightmares
Never has something seemingly so simple as page tagging caused so many problems. Poor tagging is costing companies thousands of pounds a month from wasted web analytics, duplicate affiliate commiss...
The future challenges of online retail - delivery
Internet business has changed to meet the demands and expectations of the growing numbers of online shoppers, shifting their pounds from the high street to the internet. Initially loved for its price...
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Despite the success and continued growth of e-commerce, there are still plenty of retailers who have yet to take the plunge and sell their products or services online. This includes well known h...
Why bother with e-commerce?
Despite the success and continued growth of e-commerce, there are still plenty of retailers who have yet to take the plunge and sell their products or services online. This includes well known h...
Site review: Oasis revamp
Fashion retailer Oasis has just launched a redesigned version of its website, with the stated aim of making the purchasing and checkout process smoother. We've had a look through the site to see...
Used car search tools... suck!
I have been looking for a used car recently across a selection of manufacturer and third party sites, and it seems there is plenty of room for improvement in the way their search tools work. Ideally...
Q&A: Comets Content Manager Robbie Tutt
Electrical retailer Comet has this week introduced a new beta version of its homepage, asking for user feedback on the new design. We talked to Comets Content Manager Robbie Tutt about the thi...
Etailers look set to weather credit crunch
While the effects of the worsening economic climate will reduce overall consumer spending, e-commerce looks to be in a good position to weather the storm, according to a new survey. While 64% of re...
How do you manage your internet channel?
Our recently released Managing Digital Channels report has been very well received by the internet strategists who are responsible for figuring out how to best run their online operations. Publishe...
Tips on site search box design
While many web shoppers may prefer to browse through a website using the navigational links, the importance of the search tool should not be overlooked. If shoppers arrive at your site with a clear ...
Comet introduces new homepage
Comet has released a beta version of its homepage this week, allowing customers to give feedback before the new design officially goes live. We've taken a look to see what has changed... ...
Offline high street retailers adopt cashback scheme
I was having a look around cashback site GreasyPalm this morning and it seems that the fast-growing affiliate marketing technique is going multichannel. The site lists five companies that are offeri...
Site review: Like.com
Like.com launched back in November 2006, with a shopping comparison site that enabled users to search for clothing and other fashion items by using both text and images as queries. Since then, ...
Would you buy a diamond ring from this website?
This week's episode of Dragons' Den featured Gloucestershire jeweller Clive Billing asking for a £255,000 investment in his website diamondgeezer.com. Billing received an offer from three of th...