Recent Posts Tagged With 'behavioral marketing'

• Social Networkers Lukewarm to Ads; Opt-In Most Appealing

  Posted on Tuesday June 23rd, 2009 at 01:28 in online marketing, Online Advertising, text ads, behavioral marketing, search ads

  Only 40% of social networkers say they would be receptive to opt-in advertising on their networks, and an ever lower number (20%) find behavior-based campaigns appealing, according InsightExpress research, reports MarketingVOX.The survey, which was ...

• Web Ads More Memorable in Context

  Posted on Tuesday June 23rd, 2009 at 01:08 in online marketing, Online Advertising, text ads, behavioral marketing, search ads

  Web Ads More Memorable in ContextAds that run on websites with related content are 61% more likely to be recalled than ads running on sites with unrelated content, according to Condé Nast and McPheters & Company, which recently released addition...