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The PlumberSurplus.com ecommerce and entrepreneurship blog is a collective of experiences, thoughts, processes and updates from people that are not only actively working in ecommerce but are also zealous about the industry.
Recent Posts Tagged With 'Public Relations'
For Some Entrepreneurs Christmas is About Giving
For many people in the workforce Christmas is the time of year when your employer takes you to a decent restaurant, where you hang out with your work buddies, exchange gifts with your "Secret Santa", and proceed to watch Sally in accounting have one ...
Want Your Company to Succeed? Find Customers Who do Too
Too often, and through no malicious intent, companies lose sight of their customers interests. In many company war rooms, you’ll find brilliant people bunkered in the back of the building burning through notepads and hallucinating from the noxi...
Vanessa’s Variety for the Week of October 24th, 2009
Optimalogica blog recommends a reconciliation system for making financial decisions and experimental sales decisions. Gross National Happiness has been measured, and Facebook’s Prototype confirms that we are in fact less happy on Monday&rsquo...
Vanessa’s Variety for the Week of August 28th, 2009
Craig Tomlin offers five usability tips and teases readers with an additional five to follow in an upcoming article. I may not agree with every tip provided in this article but each website designer can evaluate usability for themselves. ...
Vanessa’s Variety for the Week of August 21st, 2009
This is something that we have talked about and something that I have wanted to do for a really long time so I am glad that another blogger brought it up as a subject and as a best practice. Michael Martine wrote Make Your Customer the Hero a...
Vanessa’s Variety for the Week of July 17th, 2009
Shop.org released their 2009 State of Retailing Merchandising Report this week. “Specifically, retailers this year are setting the following as priorities for their Web sites: Checkout process redesign – 79% Improved content on...
Vanessa’s Variety for the Week of July 17th, 2009
Shop.org released their 2009 State of Retailing Merchandising Report this week. “Specifically, retailers this year are setting the following as priorities for their Web sites: Checkout process redesign – 79% Improved content on...
Social Networking: Balancing Profession and Play
Social networking has afforded post-modern escapism for millions. From novice to savvy and catering to dozens of demographics, there is a site geared towards connecting all of us with all of us. Though MySpace didn’t exactly pioneer social ...
Social Networking: Balancing Profession and Play
Social networking has afforded post-modern escapism for millions. From novice to savvy and catering to dozens of demographics, there is a site geared towards connecting all of us with all of us. Though MySpace didn’t exactly pioneer social ...
Vanessa’s Variety for the Week of April 3rd, 2009
The Boston Globe reports that retailers need to be prepared for a somewhat new and increasingly more frequent trend, customer haggling. It’s understandable that with the economic decline those who are shopping are shopping for the b...
Policy Updates: Who Reads the Policies Anyways?
Recently, we had some interns helping us review our policy pages. Overall both I and the interns thought it was a pretty interesting project and we will certainly be making some necessary changes to our policies. Specific changes include: making our...
The Gym, a Great Place for a Mental Workout? LA Fitness Diminishes Value with Poor Sales Tactics
I am an LA Fitness customer, but I am pretty good about dealing with salesman so I either didn’t have the problem I am about to explain to you, or LA Fitness taught far different sales tactics when I signed up as opposed to when I recommended ...
Vanessa’s Variety for the Week of January 23rd, 2009
This week’s review of eCommerce and entrepreneurship articles: Brian Eisenberg posted a list of resources that his team views as invaluable to becoming a conversion analyst. The list isn’t really limited to conversion analysts ...
Vanessa’s Variety for the Week of January the 16th, 2009
This week in eCommerce: Matt McGee’s SEO Success Pyramid was published about a year ago. The top of the pyramid and the primary goal is trust. To follow up on this idea and review its relevancy today he asked his peers to c...
Vanessa’s Variety for the Week of January 2nd, 2009
Happy New Year all! I am out for the rest of the week so the variety is early. There are some new posts that I wanted to share, but in addition to that let’s take a look at some of our favorite posts, top stories, and some of the b...
Vanessa’s Variety for the Week of December 5th, 2008
If you are reading this then you made it through Black Friday and Cyber Monday… Congratulations! MySpace users may want to know what Michael Wolff, a friend of the author of the new Rupert Murdoch biography, is saying about them. Mic...
The User Experience: Do Current Shoppers Take Precedence Over New Visitors?
While performing a little research I came across something which both amazed and shocked me. Apparently there is at least one internet retailer out there who can afford to turn away customers in an effort to provide a better user experience for thos...
Vanessa’s Variety for the Week of October 3rd, 2008
I can’t believe that the fourth quarter is already here. This year has gone by so fast that it's hard to believe the amount of history that has been made this year. Coming off the heels of last night’s Vice Presidential d...
Ask Not What Your Company can do for You – Ask What You can do for Your Company
I have seen a lot of blogs lately that focus on what employers can do to keep their best assets, their best assets being their employees. There are many reasons to consider employee assets: training is time consuming and costly, time has alrea...
I Stand Corrected: Blogging is More Than Random Thoughts and Voyeurs
Several months ago, we, the staff of Gordian Project, set out to author a blog. Not that all of us immediately found the prospect as inviting as others, but we generally engage a team spirit; thus the eCommerce and Entrepreneurship Blog. I underst...
Vanessa’s Variety for the Week of September 5th, 2008
Now that the Democratic and Republican National Conventions are over I find myself more excited about this election then I have been in at least six years. Some of the speeches and pandering to party ideals actually sparked my interest whereas...
Vanessa’s Variety for the Week of August 22nd, 2008
I don’t know about the rest of you but I have no idea where this week went? This next week is special to us here at Gordian Project, as we will be celebrating the PlumberSurplus.com four year anniversary! Time flies, whether it is ...
Vanessa’s Variety for the Week of August 15th, 2008
This week’s variety is fun because it is full of images, and as studies have shown as the text increases visit time decreases. Google is updating its logo daily in honor of the Olympics. These are the logos that have graced us so far:...
Consumer Research: An Insight to the Buying Patterns of the Online Hispanic Shopper
Providing excellent service in today’s highly competitive marketplace is somewhat difficult for call centers. Even more difficult is the task of servicing multilingual customers. Dealing with Hispanic customers encompasses customer relat...
Vanessa’s Variety for the Week of July 18th, 2008
Happy Friday readers. Today is a special day for me, when I leave here today I am heading to the hospital to hold my new God Daughter and my best friend will be a mom. It is surreal to me, but it was bound to happen sometime, so I though...
Vanessa’s Variety for the Week of July 4th, 2008
This year is flying by. Happy Independence Day America! I was talking with one of my fellow eCommerce pals this week and he reminded me that this would be his first 4th of July celebration since he moved here from Canada. I thought...
Vanessa’s Variety for the Week of June 27th, 2008
I’m back! Thanks Ryan so much for keeping our readers updated in the world of eCommerce, and reminding me and everyone else that I lost the Lakers bet. I hope you all missed me as much as I missed you. Let’s talk some eComm...
Vanessa’s Variety for the Week of June 6th, 2008
Yesterday was a heartbreaking loss for the Lakers and now blogger Matt has a new sense of confidence about our bet. I am trying to be as gracious as he was when I thought I had it in the bag, not that I don’t have faith, but I gave him a...
Speaking at an eCommerce Conference
Well, Internet Retailer 2008 is coming up in Chicago and Ryan Douglas, our Marketing Team Leader, will be speaking. Interestingly enough, I recently spoke at SMXWest 2008. Why would someone who isn’t even in Search Marketing go to SMXWest 2008...
