Blog Detail
effectivus
http://www.effectivus.com
Effectivus is focussed on helping you to bring the best possible products to market in the most effective way. We combine strong commercial, technical thinking with innovation to deliver concrete results which will help you deliver better products. We focus on technical products, especially software, delivered into business markets. We have over 20 years experience with products for the creative industries.
- Added on: Jul 15th, 2009
- Country: United Kingdom
- Language: English
- Author: Chris Steele
- Listed in: Marketing Technology
- Tags: new product development product management product marketing product strategy
Recent Posts
Santa’s Hype Cycle
The Technology Trigger Percy stumbled into the kitchen at Peddle and Pant Cycles. He was furious. He’d been working on the green initiative for months and the latest prototypes had been no more successful than the first. He needed a caffeine ...
A (very) long adoption curve
We gathered around the screen, poking and prodding at it, experiencing for the first time the fun of finger painting using a digital paint system and a touch sensitive screen. The date? 1981. We were in the Royal College of Art computer lab, wh...
The devil in the detail of product design
Last night I was sorting through the programs recorded on my Humax PVR. After you’ve negotiated an initial menu screen (surely getting a list of what you’ve recorded is such a common task that it deserves a button?), it initially displays the l...
Rotten to the core?
One of the concepts I learned about during my MBA that really resonated with me was that of the Psychological Contract. This is the unwritten, and largely unspoken, contract between an employee and their employer. The idea is that during the recr...
Get Lucky
My favourite columnist in The Economist, Schumpeter, had a little rant last week about “The three habits of highly irritating management gurus”. What caught my cynical eye was towards the end of the piece when he points out how frequently corpo...
Engineering accuracy
On the 31st of October the Oasis of the Seas passed under the Great Belt Bridge as it sailed for the first time out of its birth waters of the Baltic and into the North Sea. At 360 metres long, 64 metres wide and 65 metres high it is the 40% large...
