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Emerge Communications

http://www.emergecommunications.com

We help small businesses, start-ups, and web site owners grow their businesses with strategic marketing planning, on-demand business and industry reports, and communications services.

• Added on: Sep 16th, 2009
• Country: United States
• Language: English

• Author: Frank Marafiote
• Listed in: Marketing Public Relations
• Tags: Coaching research press release strategic planning marketing plan internal marketing

Recent Posts

• Treating job applicants like potential customers.

  Posted on Saturday December 5th, 2009 at 13:10 in Marketing, Branding, Public Relations, Management, featured articles, human resources and marketing, hr communications, employee recruitment and branding, hr branding standards, human resources department and branding, job applicants as customers, treat job applicants like potential customers

  An out-of-work marketing executive in Minnesota recently made an emotional — and somewhat threatening — plea for HR departments to show more humanity towards job-hunters. In “How About a Humane Human Resources?” author Pat Daw...

• The company you keep: is it helping or hurting your personal brand?

  Posted on Thursday November 19th, 2009 at 14:04 in Marketing, Branding, Management, personal branding, hr communications

  Remember that well-worn expression about being judged by the company you keep? Mike Myatt, “chief strategy officer” with N2growth, says that executives need to be cautious about the company they keep lest their personal brands, i.e. thei...

• More than a paycheck: offering employees a vision.

  Posted on Tuesday November 17th, 2009 at 12:28 in Marketing, Public Relations, featured articles, internal marketing, hr communications, employee vision statement

  A paycheck might keep a person on the job physically, but it will not keep a person on the job emotionally. Successful companies offer their employees a vision worth following. Employees need to know how their work fits in the broader scheme of busin...

• Social Media Experts Sing If I Had A Hammer.

  Posted on Monday November 9th, 2009 at 14:41 in internet, Marketing, Public Relations, social networking, social media marketing, featured articles, if i had a hammer, social media hype

  You LOVE hammers! You SELL hammers! You know in your gut that hammers are cool, hip, and can change the world if given something to bang. Everywhere you go you sell hammers. You want to sell me a hammer. You believe fervently, passionately that my s...

• Breaking News: Insulting Your Target Market Is Not Good Strategy.

  Posted on Thursday November 5th, 2009 at 14:24 in internet, Marketing, Public Relations, sales strategies, social media, featured articles, airline industry

  In our enthusiasm to convert prospects to our brand of marketing religion, there is a temptation to cross the dividing line between simply uncovering customer needs, an essential part of the marketing process, to implying that the prospect is being w...

• Making Intangible Benefits Real.

  Posted on Wednesday October 21st, 2009 at 13:53 in Marketing, Advertising, Coaching, research, consulting, consumer behavior, ted

  This presentation by Rory Sutherland humorously makes the case for selling the intangible benefits of our products and services. Making the sale often depends on our ability to communicate product or brand benefits that transcend product utility. As...

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