Blog Detail
Emergence Marketing
http://www.emergencemarketing.com
This blog is about marketing, innovation, new product development and the impact of social media and technology on those topics.
Recent Posts
Forget information channels – how organizations must embrace knowledge networks instead
Information channels stop working when the customer is collaboratively involved in the delivery of the message. When that happens, the message (and sometimes the definition of the product and its value) changes as it is propagated through the network...
Twitter Weekly Updates for 2009-11-13
Trust in communities is increasing @dbulmer @vdimauro…good b/c increased trust reduces transaction costs in communities #sncr # @ccoc @barbchamberlain @shelisrael @johncass @CreativeSage @nicolemw @srdoherty @vanhoosear @1800GOTJUNK – t...
Twitter Weekly Updates for 2009-11-13
Trust in communities is increasing @dbulmer @vdimauro…good b/c increased trust reduces transaction costs in communities #sncr # @ccoc @barbchamberlain @shelisrael @johncass @CreativeSage @nicolemw @srdoherty @vanhoosear @1800GOTJUNK – t...
links for 2009-11-13
American Airlines fires an employee for…customer engagement | Blog | Econsultancy Freedom to surf: workers more productive if allowed to use the internet for leisure : News : The University of Melbourne The Über-Connected Organization: A...
Brand positioning takes on a new meaning in a Hyper-Social world
Some pundits will tell you that you should do away with brand messaging and positioning all together, since you cannot control it anyway. Not so fast! People need to know what bucket to put your offering in, and if they can’t, they won’t know how...
Twitter Weekly Updates for 2009-11-06
@kencamp – I would love one in reply to kencamp # @SherylBreuker @kencamp – thank you both! # (for me too – we need an insomniac community) RT @jhagel: Hope for me – drugs may save memory of sleep deprived http://tinyurl.co...

