Blog Detail

Engine Digital / Connecting The Dots

http://blog.enginedigital.com

The Engine Digital / Connecting The Dots blog is an agency commentary on the intersection of Design, Marketing, and Technology.

• Added on: Oct 31st, 2009
• Country: Canada
• Language: English

• Author: Engine Digital
• Listed in: Marketing Innovation
• Tags: design Online Advertising interactive social media digital marketing social marketing

Recent Posts

• Driving Value in a Down Economy

  Posted on Wednesday November 25th, 2009 at 17:50 in blog, ecommerce, email, application, social media, digital marketing, usps, facebook, twitter, augmented reality, postal service, social shopping

  The theory of value is subjective. In regards to a product or service, value must be useful in satisfying the wants and needs of the consumer, we’ve also seen value generated when something is in limited supply. While this idea holds up in the comp...

• Bigger Isn’t Always Better, That’s Why We’re Only 11th.

  Posted on Tuesday November 3rd, 2009 at 17:50 in awards, british columbia, publicity, press release, lotus, techvibes, biv, web development companies, agency culture, engine digital

  It’s starting to feel a bit like award season around here or something. First Beck & Gallagher tamed the “lions” of the media industry and were rewarded by being “Ones to Watch” over at Marketing Magazine, and now B...

• One Million Bloody Fingers Can’t Be Wrong

  Posted on Friday October 30th, 2009 at 14:58 in viral, email, campaign, meme, digital marketing, halloween, google analytics, message, holiday greeting, spaghetti cat, dramatic hamster, agency culture

  The Internet is a strange and mysterious beast. Unpredictable and all over the place, you just never know what is going to start on fire and blow up across browsers everywhere. When it comes to the viral aspect of the Internet, there is no science. Y...

• Do Digital Agencies Know Marketing?

  Posted on Thursday October 29th, 2009 at 13:35 in innovation, Marketing, Advertising, Strategy, online marketing, digital marketing, metrics, social marketing, integration, convergence, client relations, measurement

  Over at i [love] marketing, Ana Andjelic makes some valid and interesting points on the comparison of digital and traditional agencies in her post titled Why Digital Agencies Aren’t Ready to Lead. It’s an interesting issue to consider. With i...

• Beck & Gallagher Named Two to Watch

  Posted on Tuesday October 27th, 2009 at 18:46 in vancouver, digital marketing, publicity, press release, agency culture, engine digital, online marketing & advertising

  There have been many great duo’s over the history of pop-culture, fiction, and of course media. Henrik & Daniel, Laurel and Hardy, Jan and Dean, Simon & Garfunkel, oh and let’s not forget Siegfried & Roy. (hah!) Well it loo...

• The Death of the Click

  Posted on Monday October 26th, 2009 at 18:49 in digital marketing, engine digital, online marketing & advertising

  Last-Click Attribution Bites the Dust It’s sad, but true. The age of the “Click” and its cousin CTR (click through rate) is over. For 10+ years, almost since the advent of online advertising, the click has been the anchor metric of online campa...

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