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123SocialMedia is dedicated to helping business owners understand how to utilize emerging social media tools and understand the evolutionary trends that occur online. From marketing basics, to best tools online, 123SocialMedia presents information in an e
Recent Posts Tagged With 'social media'
Lack of Knowledge is #1 Barrrier to Social Media
Every social media professional knows this to be true: lack of knowledge is the number one barrier to social media. The chart below from MarketingSherpa is a great insight to the delay many organization have in launching successful social media proje...
Business Twitter Tools and Ideas- optimize your workflow and thoughts.
Top Twitter tools to go along with some strategic thought: social media experts often forget that A LOT of our conversation happens in an "expert bubble"...
Social Media Questions - preventative wasted budget guidelines
It is wonderful that so many people are re-examining budgets and moving dollars into social media, but I am amazed (and alarmed) at the number of old-school marketing and public relations agencies leading good clients “right into the mouth of h...
Social Media Benefits - Marketing comes with a Warning Label.
I was browsing Mashable (What are Benefits of Social Media Marketing) this morning and spotted a chart from eMarketer that really highlighted some important disconnections happening in the social media and mainstream marketing industries. One of thos...
Social Media Recruiting- Branding Blunders
Social media is being used more and more in the recruiting space, establishing companies through “soft channels” and creating buzz through sites that are offering new channels. One of the growing recruiting channels that touches on social...
Social Media Strategy - Your Online Brand
It has been a little quiet here, mostly as I am getting several e-books ready and preparing for several different speaking engagements. My next speaking engagement is for the Seattle Young Professionals Network on Nov 6th. You can read about the even...
Glenn Tilton & United Airlines Brand Attack - by pilot Union.
Professional brands have always been subject to attack in the media, but until recently there have not been too many options for creating your own news channel to use as platform for staging complaints. A few days ago Robert Mark from JetWhine.com co...
Defibrillator? How to prevent a social media heart attack.
Per Wikipedia “Defibrillation is the definitive treatment for the life-threatening cardiac arrhythmias, ventricular fibrillation and ventricular tachycardia. Defibrillation consists of delivering a therapeutic dose of electrical energy to the a...
