Blog Detail
Experiential Marketing 2.0
http://www.experientialmarketing20.com
Experiential Marketing 2.0 is about the intersection of face-to-face and digital marketing. Together, we’ll explore strategies, tactics, technologies and case studies to help us understand both the art and science of our craft. The intent of this blog is to help brands and marketers connect, interact and communicate with their audiences and communities to build relationships which generate long-term value.
- Added on: Jul 31st, 2009
- Country: United States
- Language: English
Recent Posts
Demand Generation: The Anatomy Of A Lead
I just went through an interesting exercise with one of my favorite clients. We worked together to define who, or what, is a lead. We reviewed all the usual suspects (people who provide valid contact information, people who opt in, people who are BAN...
Google Wave: The Future of Event Engagement?
Mashable recently published “Google Wave: Better than Twitter for Conference Chatter” by Charlie Osmond at Freshworks. At first pass this article made a lot of sense. Charlie talks about how #hashtags aren’t an ideal way for people...
Are You Experienced? Seven Ideas for Engaging Your Audience
A few weeks ago, I was having a discussion with one of my clients on the difference between event marketing and experiential marketing. Interestingly, there is a lot of confusion between the two and quite often the words “event” and ̶...
12 Twitter Tools Every Event Marketer Should Know About
Twitter has about 18 million active users, which is forecast to grow to 26 million active users in 2010. In a recent survey by Champion Exhibition Services, it was found that 54% of association event marketers use Twitter. Of these, 82% used Twitter ...
When Events Attack: Managing Communications in a Crisis
Imagine an outbreak of Norovirus on a cruise ship during an event, a branded archway collapsing on a crowd at a tradeshow, a bomb threat, or a fire at your hotel during a conference. Anywhere there is a gathering of people there is potential for som...
The Importance of Blogs in Experiential Marketing
Blogs. Technorati has indexed 133 milion of them since 2002. 77% of active internet users read blogs – that’s 356 million according to Comscore. Not to mention there are more than 90,000 blog articles posted each and every day. Blogs have...
