Blog Detail
Financial services PR blog
http://financialservicesmarketingpr.blogspot.…
Financial services pr blog: from new media to internal communication, it's all about reputation. Content is written by the MD of a Sydney-based financial services pr/communication consultancy.
Recent Posts
Lessons from 2009 and what it means for 2010 for financial services communication
Tonight as we held drinks with colleagues in our Sydney CBD office one client jokingly asked "GFC. What's that?" And it was actually funny because for the smallest moment we'd forgotten how this year began. As 2009 started most of us wo...
10 steps to take your financial services pr & marcomms communication online
This morning my colleague Paul Cheal and I presented a seminar about how Australian financial services marketers still have a window of opportunity to achieve “first mover advantage through online PR”. This afternoon we also published an eBook f...
How to brief a financial services, or B2B, public relations firm
Brief? What brief? It’s been seven years since I last briefed a PR firm, and just on 48 hours since I last took a brief from a potential client. In the intervening six years and 363 days, I’ve often wondered how the various suppliers I worked wit...
Day One at FPA 2009
Bruce Madden attended Day One of the FPA National Conference 2009 in Melbourne for BlueChip Communication. Three industries have converged on the Melbourne Convention Centre this week, meaning delegates to the Financial Planning Association annual c...
Minister Chris Bowen: ASFA Day 3
Day Three of ASFA in Melbourne ended on a self-congratulatory note, with Minister Chris Bowen concurring with earlier speakers that we do in fact have a great national savings system, and delegates rating the conference a success. In closing the 20...
Will Cooper reshape the world of super as we know it? ASFA Day 2
Jeremy Cooper may not be planning wholesale changes to our super system. On the other hand, his comments in an ASFA plenary session suggest he's certainly not entirely buying the industry line that "it ain't broke so don't fix it". In a wi...

