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Flack's Revenge

Flack's Revenge

http://www.flacksrevenge.com

For PR and communications professionals

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  • What is your Return on Acronym?

    Posted on Thursday November 19th, 2009 at 08:43

    Had a great day meeting with clients, friends and colleagues at the Web 2.0 / Interop / Chem / Everything but kitchen sink show at the Javits center yesterday.  It is a sign of the times that there are so many shows under one roof, no line to regist...

  • Why I Like Getting Pitches

    Posted on Tuesday November 17th, 2009 at 09:14 in pr, Media Relations, pitch, cision, mymediainfo, media tracking

    While checking my Blackberry over the weekend an email with the subject line "Your Media Profile" caught my attention.  Thinking it might be Spam, I was intrigued enough to open the message anyway - and was surprised and pleased that the e...

  • Scenes from the Sausage Factory: How News Gets Done

    Posted on Wednesday November 11th, 2009 at 11:47 in In the News

    The story is about to break about a sex scandal involving the governor - reporters from a major daily and the governor's press agents scramble behind the scenes to get the facts right before publication...A supreme court justice visits a NY prep...

  • Handshake 2.0 Launches Innovative Campaign for SmartCollegeVisit.com

    Posted on Monday November 9th, 2009 at 15:38 in campaign analysis

    My friend Anne Giles Clelland implemented a very innovative social media initiative, designed to get the word out about SmartCollegeVisit.com.  She asked me to participate, and I was very happy to do so. I first learned of the effort through an emai...

  • To Catch a Blogger (online conversations after new FTC rules)

    Posted on Wednesday November 4th, 2009 at 08:27 in blogs, endorsements, ftc, pr tech

    For some reason, the new FTC rules that will make it necessary to disclose material interests in the brands that you blog or Tweet about made me think of conversations between hookers and undercover cops (I clearly would not know about this first-ha...

  • Serendipity: Not dead yet, not by long shot

    Posted on Thursday October 29th, 2009 at 15:25 in Tech

    Damon Darlin wrote in his NY Times article Serendipity, Lost in the Digital Deluge that a downside of the Digital Age is a loss in serendipitous information discovery: WE’VE gained so much in the digital age. We get more entertainment choices,...

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