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Recent Posts Tagged With 'pr'
How Good (or Bad) is AT&T\'s Network? The Power of Brands and Narrative in Shaping Public Perception
AT&T's cellular network leaves a lot to be desired, according to many. However, if you are willing to put up with it, you too can become the proud owner of an iPhone, since AT&T is still the only network that supports the world'...
What to Blog
A number of my clients who have started blogs are running into the age-old (well, years old by now, anyway) question: what to blog?Successful blogs are not all over the map, they tend to hew to a topical area and have an attitude, point of view and/o...
Why I Like Getting Pitches
While checking my Blackberry over the weekend an email with the subject line "Your Media Profile" caught my attention. Thinking it might be Spam, I was intrigued enough to open the message anyway - and was surprised and pleased that the e...
Clip Book of the Future
While assembling yet another new business deck with yet another array of impressive news clips, I got to thinking that perhaps this staple will soon be another relic of the trade, and deserving of a mention in my PR Death Watch series (if you are a n...
Crafting Stories that Stick: Be brief or go long?
We are in an era dominated by 140 character sound bytes and countless information sources clamoring for our attention. As such, it has never been more important to keep your communications brief, interesting and on target if you want to......
What to do when your innovation doesn't quite fit - 3 tips
A New York Times article (It's Brand New, but Make It Sound Familiar) discussed the importance of picking the right product category when it comes to marketing and introducing products. This was Ironic, as I saw the story right after......
Press Embargoes - Just say No! (or "No Thank You")
Well, Arrington has once again voiced his disapproval for embargoes. For the uninitiated, embargoes and exclusives are deals that PR firms strike with media regarding advanced notice about news and timing of publication for related stories. In his po...
Report Predicts Growth for the PR Field
The New York Times reported on communications industry spending plans in an article that summarized the findings of private equity firm Veronis Suhler Stevenson. Veronis' Communications Industry Forecast predicts cuts in spending by consumers and bus...
Obama, great PR for Beer
Reasonable people can debate and disagree about the wisdom of Obama's public musings on the Gates issue. I think most people (myself included) felt that Obama was off base in his initial comments. He shot from the hip on a......
Novel PR Tactics Help R.E. Agent Stand Out
As those who read this blog know, I am in tech PR, and most of my posts relate to this field and the general realm of social media. But sometimes I see interesting stories that are outside of tech, and......
Blogging for a Free Iran
I have heard about a number of BlogCatalog "Bloggers Unite" campaigns. They seem to be worthy causes, and I decided it was time to jump in and participate and am doing so in honor of today's event, Bloggers Unite for......
Moment of Truth for PR
What are the perceptions of the PR profession's "brand" and reputation? How should the field evolve to meet the needs of today? Read my post on Fusion PR Forum to find out more....
So PR is Extinct, Eh?
On the Web 2.0 Journal, Fuat Kircaali blogs: ...roughly 70% of today's PR firms with their traditional public relations and communications business structures will not survive the fast-approaching social media avalanche. He further states that ninety...
PR's Evolving Role
Some have suggested that the emergence of social media means that communications intermediaries like journalists and PR professionals are no longer needed. After all, the thinking goes, when people and companies can easily launch their own soapboxes ...
Everything I know about Media Relations I learned in Sales
PR News has published my article Mastering the Inner Game of PR. This article discusses the psychology of the media relations pitch. It draws from lessons I learned in sales about the importance of enthusiasm and efficient work routines. It......
PR Gets Front Page WSJ Treatment: Deconstructing Bernanke PR Push
As readers of this blog know, I like to help educate about the PR profession and defend it when necessary. The field of work is often misunderstood and mistrusted (as some have said "PR needs better PR"). My radar goes......
Do Marketers Feel Your Pain?
I have blogged about the need for marketers to adjust their messages and approaches based on the sorry state of the economy. Do I say this because I think we should wallow in depressing topics and remind people of how......
Talking Clients Down From the Ledge
I have spent much of my time this week and last in airports, and thus have not been able to get to this blog until today. One topic I wanted to chime in on relates in equal parts to a......
Advanced Media Training: Preparing for the Larry King Show
So congratulations, you have secured that all important gig on CNN's Larry King show.What does one do to prepare for this? The video below offers some assistance. It provides a simulator that will take you though the rigors of an......
Observations from the Tech PR Front Lines
There are a bunch of conversations, thoughts and resources I had meant to turn some into blog posts over the past few weeks. Working under the theory that one big post is better than a bunch of minor ones, I......
Closing the Empathy Gap in Tech PR
The NY Times featured an interview with Dev Patnaik, author of "Wired to Care", about the importance of developing a sense of empathy with customers. His main point is that, despite all the noise that is made about the need......
Your News Crystal Ball in Tech PR
Good PR is about being fast, smart and creative. You want to get a sense of where the media will go next, and be there waiting and ready to help them build their stories, a step ahead of everyone else.......
PR Predictions and Advice for 2009
- PR to Thrive in 2009 - Newsflash: Venerable Press Release Crushes Naysayers Unlike many others, I am looking forward to good things for PR in 2009. True, traditional media and even online media are struggling (the latter, based on......
Bernie Madoff, Scoundrel and Master Brand Builder
Last Friday's post was about Trust, namely trust and corporate blogs. I continue with the theme of trust, this time within the context of word of mouth (WOM) marketing and brand buildingYou can call Bernie Madoff a lot of things.......
More on Blogging and PR
A nice thing about blogging for PR is that it helps us walk in the shoes of a journalist and understand what it means to fill white space and work on a deadline (even if the latter is self-imposed). It......
Marketers, Start Making Sense
I have talked about the death of certain institutions and sacred cows of PR (see my PR Death Watch series). I have also promised to counterbalance this morbid talk with positive recommendations and have already begun to do so.Some in......
Journos will Flack for Food
The WSJ had an article yesterday (Ex-MSNBC Chief Taps Journalists as Consultants) about former MSNBC rising star Dan Abrams' new media strategy firm that he is launching to help business executives with PR. According to the article:The firm's chief s...
A New Mood in Tech PR
I have hesitated to write this because I think a lot of what is going on in the economy and business climate is due to a contagion of panic and fear. I don't want to add to this via a......
We are an ROI-driven Company
Those are the words my client said to me as I discussed their fee level and PR program. It was the client's response to my suggestion that their fee is too low. I filed that thought and tucked it away......
Fighting PR's Public Relations Problem
Floyd Norris had a nice article in the NY Times last Friday about the state of the so called "death tax" New Life for the Death Tax. Unfortunately he (probably quite unintentionally) took a broadside at the PR profession in......
