Blog Detail
FMCG Marketers
http://www.fmcgmarketers.blogspot.com/
FMCG Marketers will update you with latest happenings in different FMCG categories, trends, new players etc. There
are lot of links to rich FMCG repositories, FMCG Companies, Marketing & Advertising Blogs and other relevant FMCG
Links.
If you have passion for marketing especially FMCG, this is the right blog for you !!
- Author: Nitin Kochhar
- Listed in: Marketing Sales
- Tags: Marketing fmcg fmcg categories fmcg marketing fmcg marketers fmcg repositories
Recent Posts
Feb '09 Stimulus - FMCG Sector indifferent
The Government has come up with a third and last stimulus on 24th Feb '09 – set of tax measures that seek to alleviate cost pressures for India and give a phillip to demand for goods and services.Measures Announced1> Extension of the 4 per cent Cen...
Marketing strategies for fast-moving consumer goods: UK Perspective
By Jan-Benedict E.M. Steenkamp & Marnik G. DekimpeThe current recession is the most brutal economic downturn in a lifetime. One industry where the consequences of the recession are felt particularly hard is the fast-moving consumer goods (FMCG) i...
Impact of Slowdown and Inflation and Changing Strategies in FMCG Sector
Published on India Infoline on 2nd Dec, 2008The recent financial crisis has impacted several industries across the globe. In this article I will be addressing the impact on FMCG sector in India and the changing strategies which are being considered t...
Corporates using sports events to promote their products
Whether it’s building brands, driving sales, or launching a new product, corporate brands the world over are always trying to come up with ’new‘ and innovative ways to promote themselves. The use of major sports events is a well-explored avenue...
Indian FMCG Sector Trends - 2008
In this post i have covered multiple trends happening in the Indian FMCG sector.1. Focus on HealthCompanies are widening their health food portfolio to cash in on the rich, urban, health conscious Indian. In recent we have seen flurry of products in ...
Indian FMCG Journey So Far !!
FMCG sector in India has seen some ups and downs in the last half decade. The intension of this post is to give you a flavor of the journey after independence till date. I have split it into five stages:A) “LACKLUSTER” STAGE – 1950’s to 1970...
