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Forte Consultancy Group Blog

http://forteconsultancy.wordpress.com

Insights and recommendations published by Forte Consultancy Group.

• Added on: Jan 26th, 2009
• Country: United Arab Emirates
• Language: English

• Author: bozmen
• Listed in: Business Marketing
• Tags: Marketing customer service Management sales consulting business intelligence

Recent Posts

• Making the Leap – From Reactive to Proactive Sales

  Posted on Tuesday December 15th, 2009 at 11:04 in Strategy, sales, competition, agents, performance management, dealer, targeting, branch, representatives, proactive sales, cross-sales

  Businesses can no longer sit back passively and hope customers come a knocking. The proactive pursuit of potential clients must be made a part of any companies’ day to day sales strategy, and reflect in its activities. In today’s competitive mark...

• Consumer Segments of the Middle East Part II – Leisure and Business Visitors

  Posted on Tuesday December 15th, 2009 at 10:50 in Marketing, Strategy, sales, rewards, targeting, partnerships, marketing campaigns, product bundling, segment management

  The second in a series around the most common and important market segments observed in the Middle East and strategies / tactics to acquire and serve them effectively… Our second market segment studied in this series is visitors, comprised of leisu...

• Consumer Segments of the Middle East – The Expat Community

  Posted on Wednesday November 11th, 2009 at 02:28 in Marketing, Strategy, sales, consulting, acquisition, intelligence, targeting, segmentation, fact-based, customer segments

  Market segmentation is a relatively common practice, executed over and over by most leading companies around the world, conducted in order to understand the needs of different segments and target them effectively. Yet, only a handful manage to put th...

• What You Don’t Know About Your Competitors May Sink You

  Posted on Wednesday November 11th, 2009 at 01:59 in research, consulting, competition, business intelligence, analytics, decision, intelligence, competitive intelligence, decision making, decision management

  What? According to a study by the Society of Competitive Intelligence Professionals, about 90% of the Fortune 500 companies in the US are conducting competitive intelligence activities. A majority of large enterprises, according to another study (abo...

• Finding Diamonds in the Rough – Are Some of Your Worst Current Customers Your Future Cash Cows?

  Posted on Monday October 5th, 2009 at 17:10 in Marketing, sales, consulting, business intelligence, analytics, decision, loyalty, data mining, marketing campaigns, customer value, potential value

  The oft-neglected customer who represents little value today could be an important asset for your company tomorrow – the trick lies in identifying them. Companies in the telecommunications and banking sectors that have begun managing customers base...

• Ensuring an Effective and Consistent Customer Experience to Realize Improved Retention

  Posted on Monday October 5th, 2009 at 16:54 in Marketing, consulting, channel, call center, performance management, decision, intelligence, loyalty, customer care, retention, customer experience, operational excellence

  Companies need to realize the single greatest asset they have aside from their product or service portfolio are their customer-facing employees, and, accordingly, ensure they are equipped and measured in the best manner possible to satisfy customers ...

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