Blog detail
FredNotes
http://www.fredmasey.com/frednotes
Promotional, advertising and marketing information about growing a business and keeping it healthy. Useful tips on how to get more business rather than just maintaining the status quo.
Recent Posts
Storytellers
What makes effective ad copy? This will probably be the area where I depart farthest from the mainstream Madison Avenue crowd whose ‘pap’ invades our ears and assaults our eyes on a daily basis. I parted company with most film makers yea...
Business Out Of Site
Why do I need a web site? You don’t…but you might like to have one. Even if you won’t be conducting business over the internet, without a web presence you’ll be missed. Remember when your mom used to tell you not to do things...
Think Campaign
Want to get the most from your advertising dollar? Whenever you meet a sales type he or she is usually trying to sell you more, bigger, better, faster or whatever feature is on display this week. I know; I used to be one of them. Whether or not the...
Is The Economy Beeping?
Are you reacting to fear or condition? It has always amazed me that when a business perceives an economic downturn the first thing to get cut or thrown overboard is the advertising budget. How are you supposed to attract customers if they don’t kn...
A Game To Call Your Own
Want to be your own boss? There are three kinds of people who will be reading this: those who work for someone else, those who want their own business and those who have their own business. While I’ll always try to offer something of value for ev...

