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FredNotes

FredNotes

http://www.fredmasey.com/frednotes

Promotional, advertising and marketing information about growing a business and keeping it healthy. Useful tips on how to get more business rather than just maintaining the status quo.

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  • Storytellers

    Posted on Saturday June 28th, 2008 at 22:28 in , audio, commercials, copy, copy writing, internet, print ads, web site design

    What makes effective ad copy? This will probably be the area where I depart farthest from the mainstream Madison Avenue crowd whose ‘pap’ invades our ears and assaults our eyes on a daily basis. I parted company with most film makers yea...

  • Business Out Of Site

    Posted on Tuesday June 17th, 2008 at 17:12 in , website

    Why do I need a web site? You don’t…but you might like to have one. Even if you won’t be conducting business over the internet, without a web presence you’ll be missed. Remember when your mom used to tell you not to do things...

  • Think Campaign

    Posted on Thursday June 5th, 2008 at 15:06 in , print media

    Want to get the most from your advertising dollar? Whenever you meet a sales type he or she is usually trying to sell you more, bigger, better, faster or whatever feature is on display this week. I know; I used to be one of them. Whether or not the...

  • Is The Economy Beeping?

    Posted on Friday May 23rd, 2008 at 18:30 in

    Are you reacting to fear or condition? It has always amazed me that when a business perceives an economic downturn the first thing to get cut or thrown overboard is the advertising budget. How are you supposed to attract customers if they don’t kn...

  • A Game To Call Your Own

    Posted on Friday May 16th, 2008 at 12:00 in , copy writing, promotion, stuff, voiceovers

    Want to be your own boss? There are three kinds of people who will be reading this: those who work for someone else, those who want their own business and those who have their own business. While I’ll always try to offer something of value for ev...

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