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FredNotes

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Promotional, advertising and marketing information about growing a business and keeping it healthy. Useful tips on how to get more business rather than just maintaining the status quo.

Recent Posts Tagged With 'Advertising'

• Combating Ad Burnout

  Posted on Tuesday August 12th, 2008 at 09:31 in Advertising, audio, business, commercials, copy writing, internet, promotion, soundtracks, stuff, video, voiceovers, web design

  What makes an ad forgettable? Call it burnout or call it tune-out, the best expression of that phenomenon I’ve ever heard is not some complex verbal dissertation but just a very simple sound. I...

• No Lamp, No Genie

  Posted on Tuesday August 5th, 2008 at 13:32 in Advertising, audio, business, commercials, copy, copy writing, internet, promotion, soundtracks, video, voiceovers, web design

  Are there any magic words that make ad copy work? If you Google the phrase Magic Advertising Words you’ll come up with somewhere around 275,000 responses. The frightening thing is that so many...

• Is Radio Washed Up?

  Posted on Saturday July 12th, 2008 at 10:34 in Advertising, audio, broadcast, business, commercials, copy writing, internet, promotion, soundtracks, video, voiceovers, web design

  Are newer media sounding radio’s death knell? There are entire generations of people who grew up watching radio long before something called television sailed into the picture. Yes, I said watc...

• Storytellers

  Posted on Saturday June 28th, 2008 at 22:28 in Advertising, audio, commercials, copy, copy writing, internet, print ads, web site design

  What makes effective ad copy? This will probably be the area where I depart farthest from the mainstream Madison Avenue crowd whose ‘pap’ invades our ears and assaults our eyes on a daily ...