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Recent Posts Tagged With 'advertising_folly'
Defining The Definition Of Brand
What do you use as the definition of Brand? A look at RadioShack's rebranding efforts....
It Is Summer, So Maybe It’s The Heat And Not Faulty Marketers
Three thoughts for a beautiful summer day. (Or is that my brain melting?) One: ard to decide if RadioShack’s effort to rebrand themselves to “The Shack” is off to a good start… When I Googled it came after a book called The Sh...
The Power Of Familiar
The folks that bring us Pepsi, Tropicana and Gatorade have done the product management world a favor by performing a very large logo experiment in public. Tropicana went for a radical new package design dropping their familiar ’straw in an ora...
