Recent Posts Tagged With 'advertising_folly'

• Defining The Definition Of Brand

  Posted on Tuesday August 18th, 2009 at 11:50 in innovation, brand, frog thoughts, uncertainty-paradox, advertising_folly

  What do you use as the definition of Brand? A look at RadioShack's rebranding efforts....

• It Is Summer, So Maybe It’s The Heat And Not Faulty Marketers

  Posted on Thursday August 13th, 2009 at 18:22 in frog thoughts, ideas_from_strange_places, advertising_folly

  Three thoughts for a beautiful summer day. (Or is that my brain melting?) One: ard to decide if RadioShack’s effort to rebrand themselves to “The Shack” is off to a good start… When I Googled it came after a book called The Sh...

• The Power Of Familiar

  Posted on Tuesday July 28th, 2009 at 08:27 in brand, strategic fire, advertising_folly

  The folks that bring us Pepsi, Tropicana and Gatorade have done the product management world a favor by performing a very large logo experiment in public. Tropicana went for a radical new package design dropping their familiar ’straw in an ora...