Get more Realtors to show your Florida Flat Fee MLS Listing

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Can one MLS flat fee listing in Florida get more Realtor® showings over another?

Yes, without any doubt. An ADDvantage Plus™ flat fee MLS listing will get more Realtors® to show your Florida flat fee MLS listing in Ft. Lauderdale, Tampa, Miami, Orlando and Jacksonville.

I am Keith Gordon, broker and co-owner of Florida’s most progressive Flat Fee MLS Listing Service, ADDvantage®. As a licensed Florida Real Estate Broker since 1984, author of the Florida Flat Fee MLS Seller’s Bill of Rights and the 2008 recipient of the Realtor.com Marketing Award of Excellence…I assure you that your MLS listing with ADDvantage® using our advanced flat rate MLS plan called ADDvantage Plus™ will outperform all other flat fee listing in the categories of Realtor® showings, higher sales price and peace of mind.

Realtors® are as finicky as fish. If they don’t like the way the MLS listing looks, they might just pass on it and show another property. Realtors® simply prefer NOT to work with un-represented sellers. Why are they so finicky? I believe this is so because after they have worked with a buyer and shown 30 homes over the course of two months, and burned $250 in fuel then you too would protect your buyer and the commission.

Top 3 things that turn off Realtors® are: (i) Limited Service Listing (I am a flat fee broker and I recognize this dilemma and deal with it with innovation such as ADDvantage Plus™) and the hassles of reaching a seller, scheduling appointments and making offers; (ii) FSBO signs in front of MLS listed homes. The reason Realtors® are threatened by FSBO signs is because they promote the phone number of the seller which could jeopardize their commission; (iii) waiting on anything.

ADDvantage Plus™ flat fee MLS listing plan solves these issues with the “finicky” Realtors® so they don’t think twice about showing your Florida flat fee listed property. An ADDvantage Plus™ listing looks and acts just like a full-service listing. We take all calls, schedule all appointments, negotiate all offers and the seller never talks with or engages the Realtor®. It is more professional and works like a charm…the Realtors® will take this bait any day of the week.

Realtors® can be characterized as aggressive, pushing and finicky. When a Realtor® presents an offer directly to an owner (as they do with a standard flat fee listing), they have an upper-hand over the seller in contract knowledge and aggressiveness. What often happens when the seller is not represented by a skilled negotiator is the seller can sign off on a contract that may not be the best deal for the seller. Flat fee sellers don’t have to “go it alone.” List flat fee in the MLS with ADDvantage Plus™ and all contract negotiations will be handled by me.

Contracts are not that complicated but for a novice, they can be tricky. The big issues are: (i) negotiating a higher sales price; (ii) inspection report and negotiating it successfully without giving away the farm; (iii) who’s the buyer and will they close; (iv) seller concessions and how they are handled (when a seller pays buyer’s closing costs); (v) repair limits and how they can affect your net; (vi) home warrantee and who pays for it; (vii) hand written terms; (viii) escape clauses; (ix) title company and your cost to close; (x) dealing with aggressive Realtors®.

• Added on: May 13th, 2008
• Country: United States
• Language: English

• Author: Keith Gordon
• Listed in: Real Estate Search Engines
• Tags: florida flat fee mls listing flat fee mls miami flat rate mls listing ft. lauderdale flat fee mls listing flat fee mls orlando mls broker florida